NAB Show
Sports Summit.
April 19-22, 2026
⚲ Sports Theater, W3643 West Hall
New in 2026, NAB Show will debut an expanded four-day Sports Summit presented in the Sports Theater on the West Hall show floor. Open to all attendees for the first time, the Summit will spotlight the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures. Sessions will examine production, rights, distribution, investment, and policy, with insight from teams, broadcasters, and technology partners driving the evolution of live sports.
2026 Sponsors
Sports Exhibitors At NAB Show
Located next to the Sports Theater in West Hall, the Sports Business Hub serves as the central gathering place for solutions focused on AI, predictive analytics, wagering, audience measurement and sports business strategy. Additional sports technology leaders can be found across West, North and Central Halls. Select an exhibitor to explore their profile and add them to your My Show Planner.
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The Leaders of Sports Converge in Vegas.
Executives from major leagues and leading franchises, including the Buffalo Bills, Chicago Bears, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, New York Giants, Philadelphia Eagles, Raiders, 49ers, Miami Heat, Phoenix Suns, Liverpool F.C. and more will be in attendance.
The AI Free Throw Challenge
Think you’ve got game? Prove it.
Step up to the line, take your best three shots, and walk away with a personalized digital player card powered by AWS and Maple Leaf Sports and Entertainment. See your performance analyzed in real time and discover how advanced AI and computer vision are transforming the way the pros train and compete.
Sports Summit: All Speakers
Tim Carroll
Sr. Director, AC Ecosystems
Dolby
Sanjog Gupta
Chief Executive Officer
International Cricket Council (ICC)
Jenna Trabulus
Chief Business Officer
Chris Garguilo
Senior Manager, Media & Entertainment
Deloitte Consulting
Art Wong
Principal
Deloitte Consulting LLP
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Daniel McNeil
Digital Asset Manager
Utah Jazz/Utah Mammoth
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Victorien Tixier
Co-founder & CEO
ScorePlay
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Ron Matthews
Director, Digital Operations & Content Strategy
Oklahoma City Thunder
Soyoung Lee
Co-founder and Head of Go-To-Market
TwelveLabs
Sean Conroy
EVP, North America
Genius Sports
Dan Riess
EVP and COO of U.S. Advertising
TelevisaUnivision
Michele Ghee
President
PlayersTV
Kevin Callahan
Marcus Jones
Professional Football Player
New England Patriots
Oscar Sanchez
Head of Host Broadcast Production
FIFA
Sports Summit: All Sessions
10:30 – 11:15 a.m.
W3643: Sports Theater
11:30 a.m. – 12:15 p.m.
W3643: Sports Theater
1:30 – 2:10 p.m.
W3643: Sports Theater
2:15 – 2:45 p.m.
W3643: Sports Theater
3 – 3:30 p.m.
W3643: Sports Theater
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3:35 – 4:05 p.m.
W3643: Sports Theater
4:15 – 5 p.m.
W3643: Sports Theater
5:05 – 5:30 p.m.
W3643: Sports Theater
Interested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.