NAB Show
Sports Summit.
April 19-22, 2026
West Hall, Las Vegas Convention Center
New in 2026, NAB Show will debut an expanded four-day Sports Summit presented in the Sports Theater on the West Hall show floor. Open to all attendees for the first time, the Summit will spotlight the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures. Sessions will examine production, rights, distribution, investment, and policy, with insight from teams, broadcasters, and technology partners driving the evolution of live sports.
2026 Sponsors
Featured Speakers
Jon Miller, President of Acquisitions and Partnerships at NBC Sports, and John Ourand from The Varsity kick off the Sports Summit with a fireside conversation on the Main Stage. Taking place on Sunday evening, Miller and Ourand will examine the strategy behind NBC’s major rights acquisition and distribution partnerships at a pivotal moment for the industry.
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Must-Attend Sessions
Explore a curated selection of must-attend conversations featuring league executives, team leaders and technology innovators. These spotlight sessions deliver insight into the future of sports media, production and fan engagement.
12:30 – 1:15 p.m.
N141 Main Stage
Sports Exhibitors At NAB Show
Located next to the Sports Theater in West Hall, the Sports Business Hub serves as the central gathering place for solutions focused on AI, predictive analytics, wagering, audience measurement and sports business strategy. Additional sports technology leaders can be found across West, North and Central Halls. Select an exhibitor to explore their profile and add them to your My Show Planner.
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The Leaders of Sports Converge in Vegas.
Executives from major leagues and leading franchises, including the Buffalo Bills, Chicago Bears, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, New York Giants, Philadelphia Eagles, Raiders, 49ers, Miami Heat, Phoenix Suns, Liverpool F.C. and more will be in attendance.
The AI Free Throw Challenge
Think you’ve got game? Prove it.
Step up to the line, take your best three shots, and walk away with a personalized digital player card powered by AWS and Maple Leaf Sports and Entertainment. See your performance analyzed in real time and discover how advanced AI and computer vision are transforming the way the pros train and compete.
Sports Summit: All Speakers
Deron Guidrey
Media Executive and Co-Founder
PlayersTV
Kevin McReynolds
Founder and CEO
Overnght
Rusty Young
Deputy CTO
Netapp
Janel Downing
Director of Business Development & Sales, Americas
CAMB.AI
Jono Luk
Chief Product Officer
SumerSports
Brett M Johnson
Founder
Benevolent Capital
Giles Baker
Senior Vice President
Dolby Cloud Solutions
Allan Wylie
Sports Broadcaster / Radio Color Commentator
Delaware Blue Coats
Tom Fletcher
Consultant
Fujifilm
Steve Hellmuth
League & Technology Consultant
Eddie Okuno
Director, Specialist Operations
ESPN
Andy Rosenberg
17x Emmy Award-winning Director
White Mountain Sports Productions
Jonathan Adashek
SVP, Marketing and Communications
IBM
Callie Fin
Sports Reporter
Las Vegas Review-Journal
Anna Palmer
Co-Founder and Owner
Boston Legacy Football Club
Sports Summit: All Sessions
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Interested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.