Show Floor.
The Pulse of NAB Show
NAB Show returns to Las Vegas April 3-7, 2027. Sign up to experience the innovations shaping media, entertainment and technology, or secure your spot as a 2027 exhibitor.

2026 Show Floor Highlights
From game-changing production tools and AI-driven workflows to next-gen streaming solutions and immersive experiences, the 2026 show floor showcased the future of media, entertainment and technology.
Attractions and Pavilions | Theaters | Exhibitors | Lounges | Show Guides
Attractions and Pavilions
Dedicated destinations across the show floor showcase cutting-edge technology, industry trends and hands-on experiences.

AI Innovation Pavilions
NAB Show featured two AI Innovation Pavilions highlighting cutting-edge artificial intelligence solutions.

CineCentral
Attendees received hands-on training in production technology, workflows and creative techniques from industry experts.

Creator Lab
Four days of hands-on learning, presentations and activations highlighted AI, creator techniques, business insights and partnerships.

Futures Park
Exhibitors showcased breakthrough projects and innovations not yet commercially available.

Sports Business Hub
This space connected broadcasters, networks, teams and leagues with cutting-edge solutions and sports media technology.

Startup Pavilion
Attendees met with startups driving media and entertainment innovation, while entrepreneurs connected with investors and industry leaders.

TV and Radio HQ
Fully reimagined and relocated to the heart of the show floor, this high-energy hub brought the industry together through its HQ Theater.

International Pavilions
Companies, delegtations and ideas from around the world came together on the show floor.
Theaters
NAB Show Floor Theaters are open stages located across the show floor, where attendees gather for short talks and live demonstrations.

Main Stage
From trailblazing industry leaders to cultural icons, these sessions delivered insider perspectives, exclusive insights and game-changing discussions.

AWS Theater
Industry leaders shared how they leveraged AWS services to boost their capabilities and expertise.

Media and Entertainment Theater
Produced in partnership with The Ankler, these sessions brought together the industry’s top dealmakers, executives and creative leaders.

Sports Summit Theater
Leaders explored the technologies, narratives and business models transforming live sports production and distribution, reshaping the modern fan experience.

Startup Theater
Designed for early-stage companies shaping the future of content, this theater was where ideas met opportunities.

VideoNext Theater
A lineup of experts shared tips and techniques to help attendees elevate their storytelling capabilities.

Tech Chat Theater
Through 20-minute focused discussions, exhibitors presented specific product applications and successful execution strategies.
NAB Show Lounges
NAB Show lounges serve as dedicated networking spaces designed to foster meetings, collaboration and deal-making on-site.

Networking Lounge
Served as a central hub for connection and community.

Creator Lounge
Located within the Creator Lab, this space offered attendees a place to connect, recharge and collaborate.

Executive Lounge
Designed for industry VIPs, Board Members, vetted C-suite guests and speakers.

NAB Member Lounge
The homebase for NAB Show members throughout the show.

International Business Lounge
A dedicated space forglobal attendees to connect and conduct business on-site.
2026 Show Guides to Featured Topics
Our curated 2026 show guides highlighted exhibits, education and networking opportunities across high-impact focus areas.

Artificial Intelligence
Exhibits, expert-led sessions and networking opportunities showcased how AI transformed content creation, operations and audience engagement.

Cloud Virtualization
Attendees connected with innovators and thought leaders driving cloud-native workflows, virtualized production and scalable media infrastructure.

Creator Economy
Conference sessions, premium workshops and exhibitors catered to creators across every stage of growth.

Streaming
Attendees explored the platforms, technologies and insights shaping the future of video monetization, distribution and viewer experience across FAST, SVOD and AVOD.
2026 Exhibitors
The 2026 NAB Show featured more than 1,100 exhibitors from around the globe, spanning nearly eight soccer fields. Global brands included Sony, Canon, Ross, Blackmagic Design, Adobe, Google Cloud, AT&T and AWS.

Ready to Exhibit?
Applications are now open for NAB Show Las Vegas, April 4-7, 2027. Apply to secure your place on the show floor.
Looking for More?
Go beyond the booth with high-impact sponsorships and branding opportunities designed to put your brand in front of industry decision-makers.
