Women’s sports are entering a new phase, shifting from emerging opportunity to a scaled, investable media and business ecosystem. This session examines how leagues, media companies, and platforms are capitalizing on rising demand by expanding distribution, building dedicated channels, and developing new monetization approaches. Panelists will explore how audience growth is translating into real media value, how partnerships across broadcast, streaming, and FAST platforms are evolving, and what it takes to sustain long-term growth. From team-level economics to network strategy, the conversation will define how women’s sports are becoming a durable, increasingly competitive part of the global sports landscape.