NAB Show
Sports Summit.
April 19-22, 2026
West Hall, Las Vegas Convention Center
New in 2026, NAB Show will debut an expanded four-day Sports Summit presented in the Sports Theater on the West Hall show floor. Open to all attendees for the first time, the Summit will spotlight the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures. Sessions will examine production, rights, distribution, investment, and policy, with insight from teams, broadcasters, and technology partners driving the evolution of live sports.
2026 Sponsors
Featured Speakers
Jon Miller, President of Acquisitions and Partnerships at NBC Sports, and John Ourand from The Varsity kick off the Sports Summit with a fireside conversation on the Main Stage. Taking place on Sunday evening, Miller and Ourand will examine the strategy behind NBC’s major rights acquisition and distribution partnerships at a pivotal moment for the industry.
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Must-Attend Sessions
Explore a curated selection of must-attend conversations featuring league executives, team leaders and technology innovators. These spotlight sessions deliver insight into the future of sports media, production and fan engagement.
12:30 – 1:15 p.m.
Sports Exhibitors At NAB Show
Located next to the Sports Theater in West Hall, the Sports Business Hub serves as the central gathering place for solutions focused on AI, predictive analytics, wagering, audience measurement and sports business strategy. Additional sports technology leaders can be found across West, North and Central Halls.
The Leaders of Sports Converge in Vegas.
Executives from major leagues and leading franchises, including the Buffalo Bills, Chicago Bears, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, New York Giants, Philadelphia Eagles, Raiders, 49ers, Miami Heat, Phoenix Suns, Liverpool F.C. and more will be in attendance.
The AI Free Throw Challenge
Think you’ve got game? Prove it.
Step up to the line, take your best three shots, and walk away with a personalized digital player card powered by AWS and Maple Leaf Sports and Entertainment. See your performance analyzed in real time and discover how advanced AI and computer vision are transforming the way the pros train and compete.
Attend the Sports Summit
The Show Floor Pass, Premium Pass and All Access Pass give registrants’ access to the Sports Summit.
| NAB Non-Member Rate | Government, Student and NAB Member Rate | |
|---|---|---|
| Show Floor Pass | $219 | $159 |
| Premium Pass (includes Show Floor access) | $999 | $799 |
| All Access Pass | $1,999 | $1,699 |
Sports Summit: All Speakers
Trevor Morgan
CEO
OpenDrives
Weston Carter
Technical Sales Consultant, Media Supply Chain
Diversified
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Rich Zabel
VP of Media Supply Chain
Diversified
Jane Day
Key Account Director, Media and Entertainment
Google Cloud
Brian Gorney
Senior Director – Enterprise Sales
Verizon Business
Alyssa Meyers
Senior Reporter, Sports Marketing
Marketing Brew
Michelle Munson
CEO and co-founder
Eluvio
Shelby Williams
Head of Integrated Sports Marketing
AWS
Laura “LJ” Johnson
Executive Producer and Senior Director, Game Presentation and Live Events
San Francisco 49ers
Jeff Roth
Partner
Bruin Capital (NYC)
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Ameeth Sankaran
CEO
Religion of Sports
Allen T. Lamb
Co-Founder and CEO, EuroStep Ventures
Controlling Owner, Metropolitans Basketball Club (Paris)
Scott Sullivan
Vice President, Strategy & Innovation
Shure
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Everett Salyer
Specialist Sr, Business Development
Shure
Bill Oakley
Associate Director, Product Management
Shure
Sports Summit: All Sessions
10:30 – 11:15 a.m.
W3643 Sports Theater
11:30 a.m. – 12:15 p.m.
W3643 Sports Theater
1:30 – 2:10 p.m.
W3643 Sports Theater
2:15 – 2:45 p.m.
W3643 Sports Theater
3:35 – 4:05 p.m.
W3643 Sports Theater
10:30 – 11 a.m.
W3643 Sports Theater
How to deliver the 2026 FIFA World Cup
Sponsored by
2 – 2:45 p.m.
W3643 Sports Theater
3 – 3:30 p.m.
W3643 Sports Theater
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4:30 – 5 p.m.
W3643 Sports Theater
How AI is Transforming the Business of Sports
Sponsored by
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11:15 a.m. – noon
W3643 Sports Theater
2 – 2:45 p.m.
W3643 Sports Theater
10:15 – 11 a.m.
W3643 Sports Theater
11:15 a.m. – noon
W3643 Sports Theater
Interested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.