NAB Show

NAB Show

Sports Summit.

Home / Las Vegas / Education / Sports Summit

April 19-22, 2026
West Hall
, Las Vegas Convention Center

New in 2026, NAB Show will debut an expanded four-day Sports Summit presented in the Sports Theater on the West Hall show floor. Open to all attendees for the first time, the Summit will spotlight the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures. Sessions will examine production, rights, distribution, investment, and policy, with insight from teams, broadcasters, and technology partners driving the evolution of live sports.

Jon Miller, President of Acquisitions and Partnerships at NBC Sports, and John Ourand from The Varsity kick off the Sports Summit with a fireside conversation on the Main Stage. Taking place on Sunday evening, Miller and Ourand will examine the strategy behind NBC’s major rights acquisition and distribution partnerships at a pivotal moment for the industry.

Explore a curated selection of must-attend conversations featuring league executives, team leaders and technology innovators. These spotlight sessions deliver insight into the future of sports media, production and fan engagement.

12:30 – 1:15 p.m.

N141 Main Stage

NBC Sports Playbook: Rights, Partnerships, and What’s Next

Track: Main Stage

The Leaders of Sports Converge in Vegas.

Executives from major leagues and leading franchises, including the Buffalo Bills, Chicago Bears, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, New York Giants, Philadelphia Eagles, Raiders, 49ers, Miami Heat, Phoenix Suns, Liverpool F.C. and more will be in attendance.

National Football League Logo

The AI Free Throw Challenge

Think you’ve got game? Prove it.

Step up to the line, take your best three shots, and walk away with a personalized digital player card powered by AWS and Maple Leaf Sports and Entertainment. See your performance analyzed in real time and discover how advanced AI and computer vision are transforming the way the pros train and compete.

Sports Summit: All Sessions

Tuesday, April 21

10:05 – 10:25 a.m.

W3643 Sports Theater

10:30 – 11 a.m.

W3643 Sports Theater

11:15 a.m. – noon

W3643 Sports Theater

3 – 3:30 p.m.

W3643 Sports Theater

3:45 – 4:15 p.m.

W3643 Sports Theater

Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.