Media Coverage Guide: Sports
Your Guide to Covering Sports
Sports media is evolving as leagues and athletes act as media companies, utilizing direct-to-consumer models and immersive venues to engage fans. The 2026 NAB Show features an expanded, four-day Sports Summit now located on the Show Floor. Open to all attendees, it brings together industry leaders to explore the future of sports rights, production, and next-gen fan experiences.
See the full list of exhibitors, sessions and activations for the Sports Summit.

Featured Sports Sessions
Sunday, April 19
The State of Sports Media: Rights, Reach & Revenue
April 19, 10:30 a.m. | W3643 Sports Theater
- Ameeth Sankaran — CEO — Religion of Sports
- Werner Brell — CEO — Motorsport Network
Stadiums of the Future: Tech-Driven Venue Experiences
April 19, 11:30 a.m. | W3643 Sports Theater
- Scott Sullivan — Vice President, Strategy & Innovation — Shure
- Laura Johnson — Sr. Director, Game Presentation & Live Events — San Francisco 49ers
- Ryan Cole — VP of Video Technology — COSM
- Rick Gibson — Vice President, Media and Entertainment / Vyvx Broadcast Solutions — Lumen
NBC Sports Playbook: Rights, Partnerships, and What’s Next
April 19, 12:30 p.m. | N141 Main Stage
- Jon Miller — President, Acquisitions & Partnerships — NBC Sports
- John Ourand — Sports Correspondent — Puck Media
Beyond the Game: Athletes as Creators, Investors and Media Builders
April 19, 1:30 p.m. | W3643 Sports Theater
- Kevin McReynolds — Founder and CEO — Overnght Media Group Inc.
- Deron Guidrey — Media Executive and Co-Founder — PlayersTV
- Marcus Jones — All-Pro Cornerback — New England Patriots
Women’s Sports at an Inflection Point
April 19, 4:15 p.m. | W3643 Sports Theater
- Sherry Pitkofsky — SVP of Marketing — The E.W. Scripps Company
- Stuart McLean — CEO — FAST Studios
- Anna Palmer — Co-Founder and Owner — Boston Legacy Football Club
The World Cup: Broadcasting the Biggest Event in Sports
April 19, 5:05 p.m. | W3643 Sports Theater
- Brian Gorney — Senior Director, Sports & Entertainment — Verizon Business
- Oscar Sanchez — Head of Host Broadcast Production — FIFA
Monday, April 20
NBA League Pass: D2C Fan Engagement & The Future with AI
April 20, 9:45 a.m. | W3643 Sports Theater
- Vijay Sajja — Founder and CEO — Evergent
- Ken DeGennaro — EVP, Media Operations & Technology — NBA
Streaming the World Cup at Scale: Delivering the World’s Biggest Event for a Massive Audience
April 20, 10:30 a.m. | W1467 Media and Entertainment Theater
- Luciano Escudero — VP Media & Entertainment AI Studio — Globant
- Alexandro Campos — Vice President of Product/Engineering — TelevisaUnivision
Millions of Fans, 7,000 AI Highlight Clips a Week: Inside the PGA TOUR’s Video Playbook
April 20, 10:45 a.m. | W209-W210
- Eric Hanson — VP, Digital Products — PGA TOUR
- Phil Green — VP, Media and Strategic Accounts — Brightcove
Private Equity and the Future of Sports Ownership
April 20, 2 p.m. | W3643 Sports Theater
- Jeff Roth — Partner — Bruin Capital (NYC)
- Assia Grazioli-Venier — Co-Founder — Muse Capital
- Brett M Johnson — Founder — Benevolent Capital
Tuesday, April 21
NBA Broadcast Innovation — Then, Now, and What’s Next
April 21, 11:15 a.m. | W3643 Sports Theater
- Andy Rosenberg — 17x Emmy Award-winning Director — White Mountain Sports Productions
- Eddie Okuno — Director, Specialist Operations — ESPN
- Steve Hellmuth — League & Technology Consultant
April 21, 2 p.m. | W3643 Sports Theater
- Shelby Williams — Head of Integrated Sports Marketing — AWS
- Jonathan Adashek — SVP, Marketing and Communications — IBM
- Giles Baker — Senior Vice President — Dolby Cloud Solutions
April 21, 2:45 p.m. | W211-W212
- Dan Rayburn — Chairman — NAB Show Streaming Summit
- Akash Saxena — CTO — JioStar
Digital Video at Scale: Insights into Building the FOX One Video Streaming Platform
April 21, 3:15 p.m. | W211-W212
- Mayur Srinivasan — SVP, Digital Video Platform Team — Fox Corporation
How the PGA TOUR Teed Up Automated Broadcast Production
April 21, 3:45 p.m. | W3643 Sports Theater
- Jason Dvorkin — Head of Business Development, Americas for Media & Entertainment, Games and Sports — Amazon Web Services
- Michael Raiondo — Vice President of Broadcast Technology — PGA Tour
Notable Speakers

Werner Brell
CEO
Motorsport Network
SpeakerVIEW BIO
Alexandro Campos
Vice President of Product/Engineering
TelevisaUnivision
SpeakerVIEW BIO
Ken DeGennaro
EVP, Media Operations & Technology
NBA
SpeakerVIEW BIO
Jason Dvorkin
Head of Business Development, Americas for Media & Entertainment, Games and Sports
Amazon Web Services
SpeakerVIEW BIO
Luciano Escudero
VP Media & Entertainment AI Studio
Globant
SpeakerVIEW BIO
Eric Hanson
VP, Digital Products
PGA TOUR
SpeakerVIEW BIO
Marcus Jones
Professional Football Player
New England Patriots
SpeakerVIEW BIO
John Ourand
Sports Correspondent
Puck
ModeratorVIEW BIO
Michael Raiondo
Vice President of Broadcast Technology
PGA Tour
SpeakerVIEW BIO
Oscar Sanchez
Head of Host Broadcast Production
FIFA
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Ameeth Sankaran
CEO
Religion of Sports
SpeakerVIEW BIO
Mayur Srinivasan
Senior Vice President, Digital Video Platform Team
Fox Corporation
SpeakerVIEW BIO
Shelby Williams
Head of Integrated Sports Marketing
AWS
SpeakerVIEW BIO
Shelley Zalis
CEO and Founder
The Female Quotient (The FQ)
ModeratorVIEW BIONotable Exhibitors

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Leagues and Organizations Attending











