Private equity is reshaping the business of sports, moving beyond team ownership into media, technology, and the broader infrastructure that powers the industry. This session examines how different forms of capital—from large-scale funds to early-stage investors—are influencing how sports properties are built, valued, and scaled. Panelists will explore evolving ownership models, the growing role of strategic investment across the sports ecosystem, and how capital is being deployed to unlock new revenue streams and long-term enterprise value. From league and team investments to adjacent opportunities in media, data, and performance, the conversation will define how the next generation of sports ownership is taking shape.