Local TV Strategies

October 21

NAB Show New York and TVNewsCheck present Local TV Strategies, the year’s most important gathering for local media executives to explore new game plans for breaking through to a fragmented audience and standing out in a cluttered ad environment.

Focused on the theme, “Commanding the Future in an Omnimedia World,” this one-day conference explores how a renewed focus on localism, community and communicating across platforms has multiplied opportunities for broadcasters as they compete in an increasingly crowded media ecosystem.

Designed for TV station group leaders, TV station general managers, technology leaders, financial analysts and local media advertising buying leaders, the program brings together top decision-makers in revenue, streaming, technology and content to share actionable strategies for staying competitive. Attendees will hear directly from leading CFOs, CROs, CTOs and product and content chiefs, as well as a financial forecast from S&P Global and groundbreaking original research on winning younger audiences across platforms. 

Through a mix of executive conversations, research insights and forward-looking analysis, Local TV Strategies will tackle the industry’s most pressing challenges: audience fragmentation and measurement complexity, winning younger audiences, advertising market disruption, and optimizing AI for content creation and revenue generation.