Nelson Spade, GM, Circulus Digital Media, Circle City Broadcasting

Nelson Spade is the general manager of Circulus Digital Media, the wholly owned digital media subsidiary of Circle City Broadcasting, serving WISH-TV, WRTV, MyINDY-TV 23, and a growing portfolio of local, regional and national partners. He oversees system-wide digital strategy, finance, operations, publishing, audience development and paid media.

Spade builds repeatable growth systems—connecting analytics, content, product, sales and best practices to drive measurable outcomes. Under his leadership, Circle City Broadcasting has expanded streaming and CTV offerings, developed proprietary AI systems, strengthened first-party audience strategy and advanced attribution, reporting and workflow across the organization.

Before being appointed general manager of Circulus Digital Media in 2020, Spade spent 13 years in growth and operations roles with major media companies, including director of digital sales at Nexstar Media Group and roles with Media General and LIN Television, partnering with broadcasters, agencies and regional brands to scale digital performance.