For 20 years, growth in local media was additive. Stations grew by adding — more channels, more digital products, more retrans dollars, and, quietly, more tools to manage all of it. The easy adds are behind us, and the question now is: What are we already sitting on that we can’t fully collect? Where can we find margin that’s leaking through the seams in our tech stack and send those dollars directly to EBITDA? How can we quantify the revenue gains we could achieve?