Local TV Strategies Conference.

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Local TV Strategies

Wednesday, Oct. 21

NAB Show New York and TVNewsCheck present Local TV Strategies, the year’s most important gathering for local media executives to explore new game plans for breaking through to a fragmented audience and standing out in a cluttered ad environment.

Focused on the theme, “Commanding the Future in an Omnimedia World,” this one-day conference explores how a renewed focus on localism, community and communicating across platforms has multiplied opportunities for broadcasters as they compete in an increasingly crowded media ecosystem.

Designed for TV station group leaders, TV station general managers, technology leaders, financial analysts and local media advertising buying leaders, the program brings together top decision-makers in revenue, streaming, technology and content to share actionable strategies for staying competitive. Attendees will hear directly from leading CFOs, CROs, CTOs and product and content chiefs, as well as a financial forecast from S&P Global and groundbreaking original research on winning younger audiences across platforms.

Through a mix of executive conversations, research insights and forward-looking analysis, Local TV Strategies will tackle the industry’s most pressing challenges: audience fragmentation and measurement complexity, winning younger audiences, advertising market disruption, and optimizing AI for content creation and revenue generation.

A photo showing four panelists in a Local TV Strategies session at NAB Show New York

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The conference programming features:

Financial forecasts and economic outlook for local media from S&P Global

Groundbreaking original research on strategies for winning younger audiences across platforms

Executive perspectives from CFOs at Nexstar, Sinclair, Hearst and Cox Media Group on challenges and opportunities

Streaming success stories from leaders at CBS News and stations, Gray Media, E.W. Scripps and NBCU Local

Insights on winning cross-platform revenue in 2027 from media buying and selling leaders from Publicis, NBCU Local, Hearst Television, E.W. Scripps

Learn from industry leaders:

Expanding demand with local advertising buying/selling automation and programmatic platforms
The impact of mergers and acquisitions on the 2027 media landscape
Opportunities in data broadcasting, broadcast positioning systems and NextGen TV
Subscriber revenue and network reverse compensation trends in 2027
Using AI in advertising planning and buying
Technology transformation: dynamic media facilities, story object models, agentic AI, cloud strategies for the TV station group

The Local TV Strategies Conference Pass includes includes access to this conference’s sessions on October 21, as well as access to show floor exhibitors and show floor theaters October 21-22.