Justin LaPorte is a Product Leader at Comscore, responsible for strategy and innovation of
its syndicated local and national TV products. He has been with the company since May
2025, having spent the first part of 2025 working for Cox Media heading up strategic ad
sales research. Previously, he spent almost 19 years at Nielsen working mainly on the local
TV syndicated and custom product suite in various roles. He began his time at Nielsen on
the commercial team, then moved into research and insights leadership roles from 2013-
2022. In early 2022, he transitioned into product leadership, leading strategy and
innovation for Nielsen’s full Local TV product portfolio. LaPorte has been in the media
industry since 2000 and brings a wealth of knowledge focused on insights and TV
measurement innovation for the national and local media businesses.