Media Coverage Guide: Sports
Your Guide to Covering Sports
Sports media is evolving as leagues and athletes act as media companies, utilizing direct-to-consumer models and immersive venues to engage fans. The 2026 NAB Show features an expanded, four-day Sports Summit now located on the Show Floor. Open to all attendees, it brings together industry leaders to explore the future of sports rights, production, and next-gen fan experiences.
See the full list of exhibitors, sessions and activations for the Sports Summit.

Featured Sports Sessions
Sunday, April 19
The State of Sports Media: Rights, Reach & Revenue
April 19, 10:30 a.m. | W3643 Sports Theater
- Ameeth Sankaran — CEO — Religion of Sports
- Werner Brell — CEO — Motorsport Network
Stadiums of the Future: Tech-Driven Venue Experiences
April 19, 11:30 a.m. | W3643 Sports Theater
- Scott Sullivan — Vice President, Strategy & Innovation — Shure
- Laura Johnson — Sr. Director, Game Presentation & Live Events — San Francisco 49ers
- Ryan Cole — VP of Video Technology — COSM
- Rick Gibson — Vice President, Media and Entertainment / Vyvx Broadcast Solutions — Lumen
NBC Sports Playbook: Rights, Partnerships, and What’s Next
April 19, 12:30 p.m. | N141 Main Stage
- Jon Miller — President, Acquisitions & Partnerships — NBC Sports
- John Ourand — Sports Correspondent — Puck Media
Beyond the Game: Athletes as Creators, Investors and Media Builders
April 19, 1:30 p.m. | W3643 Sports Theater
- Kevin McReynolds — Founder and CEO — Overnght Media Group Inc.
- Deron Guidrey — Media Executive and Co-Founder — PlayersTV
- Marcus Jones — All-Pro Cornerback — New England Patriots
Women’s Sports at an Inflection Point
April 19, 4:15 p.m. | W3643 Sports Theater
- Sherry Pitkofsky — SVP of Marketing — The E.W. Scripps Company
- Stuart McLean — CEO — FAST Studios
- Anna Palmer — Co-Founder and Owner — Boston Legacy Football Club
The World Cup: Broadcasting the Biggest Event in Sports
April 19, 5:05 p.m. | W3643 Sports Theater
- Brian Gorney — Senior Director, Sports & Entertainment — Verizon Business
- Oscar Sanchez — Head of Host Broadcast Production — FIFA
Monday, April 20
NBA League Pass: D2C Fan Engagement & The Future with AI
April 20, 9:45 a.m. | W3643 Sports Theater
- Vijay Sajja — Founder and CEO — Evergent
- Ken DeGennaro — EVP, Media Operations & Technology — NBA
Streaming the World Cup at Scale: Delivering the World’s Biggest Event for a Massive Audience
April 20, 10:30 a.m. | W1467 Media and Entertainment Theater
- Luciano Escudero — VP Media & Entertainment AI Studio — Globant
- Alexandro Campos — Vice President of Product/Engineering — TelevisaUnivision
Millions of Fans, 7,000 AI Highlight Clips a Week: Inside the PGA TOUR’s Video Playbook
April 20, 10:45 a.m. | W209-W210
- Eric Hanson — VP, Digital Products — PGA TOUR
- Phil Green — VP, Media and Strategic Accounts — Brightcove
Private Equity and the Future of Sports Ownership
April 20, 2 p.m. | W3643 Sports Theater
- Jeff Roth — Partner — Bruin Capital (NYC)
- Assia Grazioli-Venier — Co-Founder — Muse Capital
- Brett M Johnson — Founder — Benevolent Capital
Tuesday, April 21
NBA Broadcast Innovation — Then, Now, and What’s Next
April 21, 11:15 a.m. | W3643 Sports Theater
- Andy Rosenberg — 17x Emmy Award-winning Director — White Mountain Sports Productions
- Eddie Okuno — Director, Specialist Operations — ESPN
- Steve Hellmuth — League & Technology Consultant
April 21, 2 p.m. | W3643 Sports Theater
- Shelby Williams — Head of Integrated Sports Marketing — AWS
- Jonathan Adashek — SVP, Marketing and Communications — IBM
- Giles Baker — Senior Vice President — Dolby Cloud Solutions
April 21, 2:45 p.m. | W211-W212
- Dan Rayburn — Chairman — NAB Show Streaming Summit
- Akash Saxena — CTO — JioStar
Digital Video at Scale: Insights into Building the FOX One Video Streaming Platform
April 21, 3:15 p.m. | W211-W212
- Mayur Srinivasan — SVP, Digital Video Platform Team — Fox Corporation
How the PGA TOUR Teed Up Automated Broadcast Production
April 21, 3:45 p.m. | W3643 Sports Theater
- Jason Dvorkin — Head of Business Development, Americas for Media & Entertainment, Games and Sports — Amazon Web Services
- Michael Raiondo — Vice President of Broadcast Technology — PGA Tour
Notable Speakers
Notable Exhibitors

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Leagues and Organizations Attending











