NAB Show
Guest Pass Program.
Invite Unlimited Customers to NAB Show New York 2026
Unlimited Guest Passes. Unlimited Opportunities.
Your Guest Pass code makes it easy to invite customers, prospects, partners and industry contacts to experience NAB Show New York. Share unlimited complimentary Show Floor Passes (a value of up to $139 each) to strengthen relationships, schedule meetings and drive qualified traffic to your booth before the show begins. Meanwhile, NAB Show New York continues its year-round marketing efforts to attract thousands of buyers and industry professionals, helping maximize your exhibiting success.
Turn Guest Passes into Business Opportunities
Find Your Guest Pass Code
Access via your Exhibitor Resource Center.
Download Custom Promo Graphics
Find ready-to-use graphics in the Spread the Word section.
Identify Your Invited Attendees
Receive demographic information for every attendee who registers with your Guest Pass code.
Share Your Guest Pass
- Log in to your Exhibitor Resource Center to access your Guest Pass code.
- Personalize your registration link by replacing “YourCode” with your unique code: https://registration.experientevent.com/ShowNAB251/Flow/ATT/?MarketingCode=YourCode
- Share your custom link through email, social media, your website, digital campaigns and personal outreach.
Promote Your Code
Make it easy for your customers and prospects to register by incorporating your Guest Pass code into your marketing campaigns before the show.
Design Promo Graphics
Have an in-house creative team? Download NAB Show creative assets to use across email, social media, digital advertising and print promotions.
Receive Custom Graphic
Need creative support? Contracted exhibitors can customize ready-to-use promotional graphics with their logo, booth number and Guest Pass code directly from the Exhibitor Resource Center. To access the graphic, simply head to your Exhibitor Resource Center and click on the Guest Pass widget.
