Media Coverage Guide: Business
Your Guide to Covering Business
Discover the trends shaping content creation, distribution and consumption — and gain the insights to stay ahead. NAB Show is the premier global gathering where industry leaders and technologists drive the future of storytelling. With nearly $17 billion in business generated annually, it’s where deals are made, partnerships form and new tools redefine workflows. As global media revenues approach $3.4 trillion by 2028 (PwC), NAB Show equips attendees to navigate disruption and accelerate growth.

Featured Business Sessions
Sunday, April 19
AI as Creator: Who Owns the Future of Hollywood?
April 19, 10:30 a.m. | W1467 Media and Entertainment Theater
- Michael LoFaso — Co-CEO — Rideback and Spuree
- Bryn Mooser — Founder and CEO — Asteria
How Fortune 500 Brands Are Betting on Creators
April 19, 11:15 a.m. | C9226 Creator Lab Theater
- Jen Adams — Co-Founder, Creator — Creator behind the 3M+ community of interiordesignerella and Co-founder of GoToLinks & Drivven
Trading on Story: Prediction Markets, Platforms and the Power of Fandom
April 19, 11:30 a.m. | W1467 Media and Entertainment Theater
- Stacy Spikes — CEO — MoviePass
- Will McIntosh — President, Digital Platforms and Ventures — Versant
- Will Brackett — Head of Partnerships — Kalshi
April 19, 1:20 p.m. | C9226 Creator Lab Theater
- Pojo Riegert — Creative Director — Mark Rober – CrunchLabs
- Ben Harris — Director of Strategy and Operations — Jesser
The Scary-Smart Business of Horror
April 19, 2:15 p.m. | W1467 Media and Entertainment Theater
- Akela Cooper — Screenwriter — “M3GAN”, “Malignant”
- Michael Clear — President — Atomic Monster
- Mark Fischbach aka Markiplier — YouTuber and Filmmaker
Screen to Shelf: Fandom and the New Collectibles Economy
April 19, 4 p.m. | W1467 Media and Entertainment Theater
- Josh Simon — CEO — Funko
- Eric Robles — Showrunner — Netflix’s “Stranger Things: Tales From ’85”
Making Live Easy-How video conferencing and AI are transforming live production
April 19, 4:15 p.m. | W2457 VideoNext Theater
- Katy Boos — CEO — Vizrt
- Andy Carluccio — Head of Client Innovation, Zoom — Zoom
Stand Up, Stand Out: JB Smoove and the Business of Being Funny
April 19, 5 p.m. | W1467 Media and Entertainment Theater
- JB Smoove — Actor, Comedian
- Natalie Jarvey — Editor, “Like & Subscribe” — Ankler Media
Monday, April 20
Streaming the World Cup at Scale: Delivering the World’s Biggest Event for a Massive Audience
April 20, 10:30 a.m. | W1467 Media and Entertainment Theater
- Luciano Escudero — VP Media & Entertainment AI Studio — Globant
- Alexandro Campos — Vice President of Product/Engineering — TelevisaUnivision
Personalize Audience Experiences with Multimodal Generative AI
April 20, 11:45 a.m. | W2457 VideoNext Theater
- Anshul Kapoor — Head of Media, Telco and Games (TMEG) Market Development — Google Cloud
- Guillaume Aubuchon — Vice President of Product Management — AVID
Microdramas: The 60-Second Studio Surge
April 20, 1 p.m. | W1467 Media and Entertainment Theater
- Erin McFarlane — Head of Vertical Content — Dhar Mann Studios
- Jana Winograde — CEO — MicroCo
- Susan Rovner — Chief Creative Officer — MicroCo
The MS NOW Playbook: Building Community Across Platforms
April 20, 2:15 p.m. | N141 Main Stage
- Marcus Mabry — SVP, Content Strategy — MS NOW
- Ari Melber — Anchor/Chief Legal Reporter — MS NOW
- Jen Psaki — Anchor — MS NOW
- Lachlan Cartwright — Founder — Breaker Media
Tuesday, April 21
Efficient by Design: Cloud-Based Production for Modern Brands
April 21, 9:30 a.m. | W2457 VideoNext Theater
- Tigh Holmstrom — Product Solutions Architect — Netapp
- Peter Hootman — Head Of Production, Director — Intuit Credit Karma
- Ron Tolentino — Strategic Advisor, Emerging Technology & Media (Former Dentsu) — ProFlection Advisory
- Jordan Gross — Senior Video Producer — Coupa
The Traffic Collapse Is Real—Now What? Life After Facebook, X & Google Referrals
April 21, 10:15 a.m. | W1467 Media and Entertainment Theater
- Aja Whitaker-Moore — Deputy Editor in Chief — The Wall Street Journal
- Anna Dubenko — Director of Newsroom Audience — The New York Times
- Will Payne — Deputy Editor-in-Chief — The New York Post Media Group
The Cost of Bearing Witness: Journalist Safety in a Polarized America
April 21, 2 p.m. | W1467 Media and Entertainment Theater
- Mohamed Moawad — Show Host and Editor at large — Al Jazeera Channel
- Eric Rasmussen — Investigative Reporter — KSTP
- A.C. Thompson — Correspondent, Producer/Staff Reporter — PBS FRONTLINE/ ProPublica
- Mara Gassmann — Senior Staff Attorney — Reporters Committee for Freedom of the Press
From Corporate Video to In-House Studio: How Enterprises Are Becoming Media Machines
April 21, 2 p.m. | W2457 VideoNext Theater
- Jack Verschleiser — Director, Content and Business Strategy — Superconnector Studios
- David Pond — Head of Production — LinkedIn
Creator Survival Guide: Contracts, Burnout & the Business of Building Content
April 21, 2 p.m. | C9226 Creator Lab Theater
- Nicki Sun — Head of Media Production | CEO — Puget Systems | Nicki Sun Media
- Travis Keyes — Photographer | Filmmaker | Content Creator — Travis W Keyes Photography
- Mari Takahashi — Content Creator — AtomicMari
- Dylan Huey — CEO — REACH
- Shira Lazar — CEO/Founder — What’s Trending
Who Controls the Pipe? Platform Distribution, Power, and the New Deal Economics
April 21, 2:30 p.m. | N141 Main Stage
- Matt Schnaars — President, Platform Distribution & Partnerships — NBCUniversal
- Tedd Cittadine — Senior Vice President, Streaming Services Partnerships — Roku
- Ryan Pirozzi — Head of Prime Video Channels — Amazon
Architecting ROI: Scalable Virtual Production for Enterprise Teams
April 21, 2:50 p.m. | W2457 VideoNext Theater
- Aaron Behman — Market Development Leader — AMD
- Katie Stout — Director of Transformation — The Clorox Company
- Rajesh Ramachandran — President & CTO — Qube Cinema
- Justin Lee — Associate Director of Production — The Clorox Company
M&A in Media and Tech – Consolidation or Stalemate
April 21, 3 p.m. | W1467 Media and Entertainment Theater
- Tom Ara — Partner and Lead, Entertainment, Sports and Media — Weil, Gotshal & Manges
- Erik Hodge — Partner — The Raine Group
- Fred Turpin — Global Chair of Investment Banking — JP Morgan
The Evolving Paradigm of Broadcast News
April 21, 3:45 p.m. | W1467 Media and Entertainment Theater
- Deborah Norville — Veteran Broadcast Journalist — CBS Media Ventures
- Perry Sook — Chairman and CEO — Nexstar Media Group, Inc.