As media companies rethink where and how their content shows up, platform distribution has become one of the most consequential and contentious battlegrounds in entertainment. From bundled streaming offers and platform marketplaces to FAST channels and hybrid pay-TV deals, executives are renegotiating partnerships under tighter margins, shifting leverage, and growing regulatory scrutiny. This panel brings together senior leaders responsible for distribution and partnerships to unpack how these deals are actually getting done today — and what they signal about who holds power in the media ecosystem.

• Discussion topics will include:
• How distribution strategies have shifted from maximizing reach to maximizing profitability
• The evolving balance of leverage between platforms, distributors, and content owners
• Bundling, aggregation, and “super app” partnerships: what’s working and what isn’t
• FAST, AVOD, and ad-supported tiers as core distribution channels, not side bets
• Sports, live programming, and premium IP as negotiation leverage
• Data access, measurement, and control inside platform partnerships
• What defines a “good” distribution deal in 2025 — and which deal terms are becoming deal-breakers
• Where executives see the next points of tension as platforms and media companies continue to converge