Virtual production isn’t just for Hollywood anymore—it’s becoming an enterprise growth engine. In this session, we’ll unpack how a cross-industry collaboration created a lower-cost, virtual production workflow using in-camera VFX and IP-based infrastructure.
The Clorox Company will share how this approach increased content output while maintaining cost discipline. We’ll also explore how building and validating a multi-vendor testbed (developed in partnership with Epic Games, AMD, and Qube Cinema) reduced deployment risk and created a repeatable blueprint for enterprise teams
If you’re evaluating virtual production for brand storytelling, marketing, or internal content pipelines, this session will focus on what matters most: ROI, interoperability, and operational efficiency.