Session Overview

Many large organizations now produce more video than traditional broadcasters — yet most are still structured like “corporate video departments.” This session breaks down how enterprise media teams are evolving into true in-house studios, creating everything from training and internal communications to entertainment-driven brand programming.

Through real-world examples, the panel will cover:
• How corporate video teams are expanding beyond instructional and comms content into entertainment and original programming
• The org structures, roles, and workflows that separate hobbyist teams from scalable in-house studios
• Technology stacks and production models that enable broadcast-quality output inside enterprises
• How leading companies measure ROI across internal engagement, brand impact, and cost efficiency

What Attendees Will Learn:
• How to assess whether their organization is ready to operate like an in-house studio
• Which production and staffing models actually scale (and which don’t)
• How enterprise media teams justify budget and headcount with clear ROI frameworks
• Why entertainment thinking — not just messaging — is becoming critical to enterprise video success

Who It’s For:

Enterprise video leaders, media technologists, brand and communications executives, and production professionals working inside large organizations.