NAB Show
Show Guide: Creator Economy.
Are You a Content Creator?
Your Guide to Exhibits, Sessions and Activations
Creators are building the next media empire, and the NAB Show is driving the momentum. With curated creator-first experiences, hands-on learning with emerging formats and tools, and networking to strengthen connections with the creator ecosystem, you’ll level up your craft and your business.
Creator Lab Is Your Go-To Destination
April 19-22, 2026
Central Hall, Las Vegas Convention Center
Your home base for the NAB Show, the Creator Lab is where practical workflows collide with tools that help top creators scale. And this year, it’s bigger and more hands-on, featuring a dedicated classroom, theater, recording space and showcases of in-demand tools and services.
Discover Tools and Partners on the Show Floor
Meet the brands building the tools behind today’s best content. Shoot smarter and edit faster with the latest cameras, gear, software, AI tools and production workflows.
Select an exhibitor to explore their profile and add them to your Map Your Show planner.
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Connect with Other Creators at the Lab
Creator Lab Happy Hour
April 20 | 5–6 p.m. PT
Join fellow creators, brands and industry insiders to connect and collaborate. No RSVPs are required; the event is open to all NAB Show attendees.
Creator Lounge
April 19-22
Whether you’re looking to sit back and relax, connect with fellow creators or work on new content, the Creator Lounge is positioned within the Creator Lab and accessible to all attendees.
Creator Economy: All Speakers
Chirag Nijjer
Brand Historian/ Resident Brand Evangelist
ChiragSpeaks.com / Google
David J. Frederick
Cinematographer
Independent Professional
Robert Schildhouse
CEO, Direct to Consumer
BBC Studios
Stephen Brown
EVP of Programming and Development
Fox First Run and Fox Television Stations
Jay Holzer
Head of Programming
Tastemade
Barbara Maushard
SVP and Chief Content Officer, News
Hearst Television
Maxim Jago
Futurist/Filmmaker/Author
The Creativity Conference | The Creative Community
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Toni Gray
Head of Production
Dhar Mann Studios
Pojo Riegert
Creative Director
Mark Rober – CrunchLabs
Paige Albiniak
Contributing Editor
TVNewsCheck
Michael Depp
COO, Editor
NewsCheckMedia, TVNewsCheck
Rachel Longman
Senior Producer
We Fix it in Pre LLC
Nick Harauz
Producer and Video Editing Expert
Juliana Broste
Travel Video Journalist
TravelingJules
Jefferson Graham
Writer, Photographer, Host
PhotowalksTV
Ignite New Ways of Creating with Sessions and Workshops
Spanning multiple tracks, NAB Show sessions for creators help you expand your production expertise, learn how enterprise organizations scale while growing revenue, and gain insight on creative innovation from industry leaders. You’ll examine how traditional and new media are re-inventing the way content is created, produced and distributed.
8 – 10:30 a.m.
N236/N238
8:15 – 9:15 a.m.
N239/N241
9 – 10:30 a.m.
W213-W214
9:30 – 10:30 a.m.
N239/N241
9:30 – 10:30 a.m.
N231/N233
9:45 – 10:30 a.m.
W213-W214
10:30 – 11 a.m.
C9226 Creator Lab Theater
10:30 – 11 a.m.
W2457 VideoNext Theater
Interested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.