Audiences face ever-proliferating content choices across broadcast, cable, streaming SVOD and AVOD, FAST and social platforms. Programmers, content creators and analysts share the latest insights into audiences’ multiplatform behaviors, the content that inclines them to lean in and the best strategies to build and retain engagement in an endlessly distracting environment.

AI conversations are everywhere, from its role in audience engagement to staying ahead in a changing media landscape. But how much is hype and what actual drives results? In this conversation, experts in media and AI cut through the noise to explore real applications to help broadcasters connect with audiences and grow revenue.

Programming leaders talk about the evolving business of content creation and distribution with a focus on new development; reinventing production, distribution and monetization models; and programming for a multimedia audience.

As audiences have drifted across many different platforms, program providers have had to seek new, multiplatform models for syndicated programming. How do network, syndication and local TV programming executives see the role and the evolution of daytime TV in 2025? Is this fast-changing environment sparking creativity?

How are major advertisers navigating a fragmented media environment in 2025? How are they balancing traditional advertising with content creation, direct creator sponsorships, brand placements and other strategies? How important is the Upfront Season? Media buying leaders share insights and strategies.

Sports are back on broadcast, prompting a number of critical questions: How do OTA sports affect retransmission consent fee negotiations? How are station groups tackling production on their newly made contracts with professional leagues and teams? How is streaming factoring into the remade sports landscape? How are groups leveraging their statewide and regional footprint to sweeten the deals? And how are niche and lower-level sports resonating with local viewers?

TV stations are the only program providers not tapping into dedicated local streaming revenues including advertising, subscriptions, pay-per-view and hardware fees. What kind of revenue can be generated by partnering with a technology provider already delivering hundreds of channels and other premium services to multifamily dwelling units? How can partnering expand the audience of NextGen TV and local streaming while opening up new revenue streams?

Media companies and content providers are increasingly using AI to produce and distribute more content efficiently across numerous platforms. How can AI maximize the value of newly created and archival content? How can it optimize multiplatform programming decisions? How will it impact the daily jobs of both the creators and the dealmakers?

Content creators and brand leaders share their stories of building content libraries from scratch, appealing to audiences who aren’t finding everything they want from traditional production studios, broadcasters or streamers. How are they aggregating audiences through fresh, idiosyncratic content strategies, and what’s their plan to continue growing in an ever-fracturing market?
 

There are new players at TV’s table and increasingly complex relationships being formed between studios, broadcasters and streamers. What do the new distribution deals look like, and who is forging them? How is it impacting the kinds of shows in development and the production pipeline for them?