NAB Show

NAB Show

Programming Everywhere

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Sunday, April 6, 2025 | Encore Las Vegas

Programming Everywhere brings together leaders in linear, streaming and social media to tackle the evolving business of content creation, distribution and acquisition. Speakers dive into new developments, reinvented monetization models and the role of technology in shaping a multimedia programming ecosystem. This conference is the definitive conversation on the future of video content.

Program Pricing

NAB Non-Member RateNAB Member RateGovernment RateStudent Rate
The Programming Everywhere pass includes Exhibits Pass access.$999$899$899$699

Featured Speakers

Pat LaPlatney
Gray Television
President and Co-CEO

Robert D. Weisbord
Chief Operating Officer and President of Local Media
Sinclair, Inc.

Brian Lawlor
President
Scripps Sports

Chris Regina
Chief Content Officer
TCL North America

Monica Williams
SVP, Digital Products and Operations, Content Distribution Group
NBCUniversal

Albert Thompson
Managing Director, Digital Innovation
Walter Isaacson

Tinashe Chaponda
CEO
Sosani

Michael Vamosy
Co-Founder & Chief Creative Officer
Vivid Zero

Sunday, April 6, 2025

9 – 9:45 a.m.

Understanding the Audience in a Fragmented Age

Experts share insights on audience behavior and strategies to drive engagement across broadcast, streaming and social platforms in a crowded content landscape.

10 – 10:45 a.m.

Keynote: The New Business of Content

Programming leaders talk about the evolving business of content creation and distribution with a focus on new development; reinventing production, distribution and monetization models; and programming for a multimedia audience.

11 – 11:45 a.m.

The Business of Daytime TV

With audiences spread across platforms, providers explore new syndication models. Executives discuss daytime TV’s future in 2025 and its impact on creativity.

11:45 a.m. – 12:15 p.m.

Advertising Leaders on a Changing Content Landscape

How are major advertisers navigating a fragmented media environment in 2025? How are they balancing traditional advertising with content creation, direct creator sponsorships, brand placements and other strategies? How important is the Upfront season? Media buying leaders share insights and strategies.

1 – 1:45 p.m.

(Re) Building a Sports Business on Local Broadcast

Broadcast sports raise key questions on retransmission consent fee negotiations, production, streaming, regional leverage and local interest in niche sports.

2 – 2:45 p.m.

Content Creators Transcending Fragmentation

Creators and brands discuss building unique content libraries, attracting audiences and evolving ad strategies in a fragmented market.

3 – 3:45 p.m.

AI, Production and Distribution in 2025

Media companies leverage AI to streamline content creation, optimize programming and enhance creator and dealmaker workflows.

4:15 – 5 p.m.

The New TV Content Marketplace

New players reshape TV with evolving studio, broadcaster and streamer deals, impacting show development and production pipelines.

Programming Everywhere: Resetting the Economics on Sports Rights

Scripps Sports’ Brian Lawlor explains how professional teams have doubled and tripled their audiences in a new era for sports rights in this preview of NAB Show and TVNewsCheck’s Programming Everywhere conference.