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AWS Theater: Expert Insights and Real Solutions

April 19-22, 2026
⚲ AWS Theater, W1333 West Hall

The AWS Theater showcases a variety of sessions presented by AWS technical leaders, AWS Partners and customers explaining how cloud services and generative AI are transforming media, entertainment and sports workflows.

Attendees will discover actionable strategies to accelerate cloud adoption, optimize production efficiency and drive innovative solutions. Real-world case studies span live cloud production, fan engagement workflows, multi-channel monetization strategies and scalable content creation. Hear from AWS Partners like NVIDIA, Fabric, Wizeline and more about how their customers are accelerating innovation across media pipelines.

Stop by the theater on Wednesday for the Studio and Startup Spotlight – where studios like The Wonder Project and Adastra will talk about the latest in how AI is transforming content production.

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AWS Builder’s Lab

New this year, the AWS Builder’s Lab is located on the back side of the AWS Theater. Attendees can take technical workshops under the guidance of AWS experts and AWS Partners throughout the week. The lab offers three 90-minute workshops per day (except Wednesday) where attendees can learn how to:

Build intelligent media workflows with Agentic AI
Analyze and collaborate on multi-party analytics with privacy-enhancements using AWS Clean Rooms
Create streaming analytics dashboards in minutes with Amazon Q Developer

Each workshop starts with a short instruction by the speaker, followed by solution-focused hands-on workshop. Attendees must bring their laptops to participate.

AWS Women in Media: Walk the NAB Floor

April 19 | 4-6 p.m. PT
⚲ AWS Booth, W1701 West Hall

Join AWS for a unique, guided experience at NAB Show 2026 that brings together women in media and technology for an inspiring hour of innovation, connection, and celebration.

Beginning at the AWS booth in the West Hall, the tour will take you through a curated selection of AWS Partner booths, where you’ll hear directly from industry leaders about the cutting-edge technologies shaping the future of media and entertainment. The experience concludes at the Amazon Entertainment Loft, located above the Expo Hall with sweeping views of the show floor. There, you’ll have the opportunity to explore the latest Prime Video features, challenge your gaming skills with Amazon Luna, and experience the power of Fire TV. We’ll close the evening with a champagne toast to the women driving innovation in our industry.