NAB Show
AWS Theater.
Next-Gen Media by AWS
April 19-22, 2026
West Hall, Las Vegas Convention Center
The AWS Theater showcases a variety of sessions presented by AWS technical leaders, AWS Partners and customers explaining how cloud services and generative AI are transforming media, entertainment and sports workflows.
Attendees will discover actionable strategies to accelerate cloud adoption, optimize production efficiency and drive innovative solutions. Real-world case studies span live cloud production, fan engagement workflows, multi-channel monetization strategies and scalable content creation. Hear from AWS Partners like NVIDIA, Fabric, Wizeline and more about how their customers are accelerating innovation across media pipelines.
Stop by the theater on Wednesday for the Studio and Startup Spotlight – where studios like The Wonder Project and Adastra will talk about the latest in how AI is transforming content production.
AWS Builder’s Lab
New this year, the AWS Builder’s Lab is located on the back side of the AWS Theater. Attendees can take technical workshops under the guidance of AWS experts and AWS Partners throughout the week. The lab offers three 90-minute workshops per day (except Wednesday) where attendees can learn how to:
- Build intelligent media workflows with Agentic AI
- Analyze and collaborate on multi-party analytics with privacy-enhancements using AWS Clean Rooms
- Create streaming analytics dashboards in minutes with Amazon Q Developer
Each workshop starts with a short instruction by the speaker, followed by solution-focused hands-on workshop. Attendees must bring their laptops to participate.
Registration link coming coming soon.
Program Pricing
The Show Floor Pass, Premium Pass and All Access Pass give registrants’ access to the AWS Theater.
| NAB Non-Member Rate | Government, Student and NAB Member Rate | |
|---|---|---|
| Show Floor Pass | $219 | $159 |
| Premium Pass | $999 | $799 |
| All Access Pass | $1,999 | $1,699 |
Sessions
2:30 – 3 p.m.
W1333 AWS Theater
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