Prime Video is advancing its 2026 AI-native strategy by adopting Amazon QuickSuite and Kiro across key operational workflows. Various initiatives are driving this transformation: A Media Management Assistant leveraging QuickSuite agents to streamline sports media workflows by providing users with comprehensive internal knowledge bases, powering up their ability to access relevant documentation and resources; Utilization of Kiro to accelerate code generation and enablement of fast prototyping of media management initiatives that can be quickly tested and deployed within our live production environment.