NAB Show
Session.
Media Buyers And Sellers on 2027’s State of Play
Leaders frankly assess a market where silos continue to stymie innovation for regional and national advertisers. How are the buying and selling communities making local advertising more attractive and efficient?
Speakers
Joe FortunatoDirector, National SalesHearst TelevisionSpeakerVIEW BIO
Shawn MakhijaniSVP of Business Development and Strategy / Senior Vice PresidentNBCUniversal Television and Streaming / NBC Spot OnSpeakerVIEW BIO
Tony LameratoVP, Local Media SalesThe E.W. Scripps CompanySpeakerVIEW BIO
Tracy ChavezManaging Director of Local Investment OperationsPublicis MediaSpeakerVIEW BIOInterested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.