Tony Lamerato – Head of Local Media & Sports Sales, E.W. Scripps Company
Tony Lamerato is Vice President of Local Media Sales for The E.W. Scripps Company,
leading all revenue strategy and business development efforts across Scripps’ more
than 60 local television stations. Effective February 2025, he is responsible for driving
revenue-generating initiatives across Scripps’ local advertising markets — from
monetizing Scripps’ sports inventory to helping its local sales teams foster business
growth in their communities.
Previously, Tony served as Vice President of Revenue and Sponsorships for Scripps
Sports, overseeing all revenue partnerships with the WNBA, NWSL, Vegas Golden
Knights, Utah Hockey Club, Florida Panthers, and Big Sky Conference. Before that, he
was Senior Director of Revenue Strategy for Scripps’ Local Media division and Director
of Sales for WXYZ and WMYD, the company’s ABC and independent stations in Detroit.
Prior to joining Scripps, Tony was Local Sales Manager at Fox Sports Detroit, where he
was responsible for the stewardship and growth of Local Media revenue on a nationally
recognized sports network powerhouse. Fox Sports Detroit experienced three straight
years of record-breaking revenue under his tenure. Earlier in his career, Tony gained
invaluable market and media experience at WDIV-TV, the NBC affiliate in Detroit, with
Graham Media Group, serving as Digital Sales Manager and Director of New Business
Development.
In 2015, Tony was honored by Detroit’s premier business journal, DBusiness, as one of
its “Top 30 in Their 30s.” That same year, he was recognized for his innovation and
leadership as one of Oakland County’s elite “40 Under 40” executives.
Tony holds a bachelor’s degree in business administration and sports management from
Aquinas College. He lives in Harbor Springs with his wife and four daughters.