Tracy Chavez is a seasoned marketing and media expert with over 25 years of experience. As the EVP, managing director of local investment operations at Publicis Media, Chavez leads a dynamic team responsible for driving success for a diverse range of clients across various media agencies. With a keen eye for emerging trends, she ensures her team is equipped with the tools and knowledge to stay ahead of the curve in an ever-evolving marketplace in video, audio, digital and OOH channels from strategy planning through investment.

Prior to her role at Publicis, Chavez served as the director of advertising and strategy at JCPenney, where she oversaw substantial budgets ($1B+) and spearheaded innovative marketing strategies across multiple departments. She's proud of her work, especially the impactful collaborations bringing brands and celebrities together.

Chavez's career achievements haven't gone unnoticed; she's been recognized by industry peers as a leader and innovator, earning accolades such as Brand Innovators: Woman to Watch and Advertising Women of New York: Working Mother of the Year.

Before her illustrious marketing career, Chavez served in the United States Marine Corps, receiving an Honorable Discharge after six years of service. She holds a Bachelor of Science in Marketing from the University of Phoenix.

In her free time, she enjoys staying active and keeping up with the latest fashion trends, whether it's for work or leisure. Her dedication to excellence and innovation shines through in everything she does, both personally and professionally.