
Sherry Pitkofsky, SVP of Marketing, The E.W. Scripps Company
Sherry Pitkofsky is senior vice president of marketing at Scripps, where she oversees the company’s marketing and creative teams. Previously, she served as vice president of brand strategy, leading the company’s brand strategy, audience development and engagement teams. She joined Scripps in 2017 through its acquisition of Katz Networks, leading brand strategy for Scripps’ national networks and growing her role as the company acquired Ion and launched new brands including Scripps News and Scripps Sports.
Pitkofsky has held marketing roles at companies including NBCUniversal, AMC Networks and Conde Nast. She was named a Top Women Leader of New York for 2024 and is a member of the organizations She Runs It, Chief and Women in Cable Telecommunications.
Pitkofsky holds a Bachelor of Science degree in environmental science from Penn State University.
Sessions
Sunday, April 19 | 2 – 2:45 p.m. | W213-W214
Sunday, April 19 | 4:15 – 5 p.m. | W3643 Sports Theater
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.