
Assia Grazioli-Venier is the co-founder and Managing Partner of Muse Capital, a consumer technology fund investing in companies that should exist — especially those transforming how we care, live, and play. A recognized force in women’s healthcare, sports, and tech-enabled consumer innovation, Assia’s investment philosophy bridges purpose and performance, focusing on underserved markets with global scale potential.
With a deep commitment to reshaping healthcare (particularly for women) Muse Capital has backed category-defining startups early, including Midi, Mahmee, CoFertility, and Eli Health. Assia sees health as a universal connector, and through Muse Sport – the advisory arm of Muse Capital – she extends this thesis into emerging sports and performance infrastructure. Muse Sport brings core LPs into opportunities across teams and platforms like the Washington Spirit, SailGP, Sequel, the Women’s Pro Baseball League, and Sports Innovation Lab to unlock both commercial and cultural value.
Session
Monday, April 20 | 2 – 2:45 p.m. | W3643 Sports Theater
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.