The sports industry is expanding on multiple fronts at once, creating new opportunities and new complexity for media companies, leagues, teams, investors, and venue operators. Based on Deloitte’s 2026 Global Sports Industry Outlook, this session will examine the forces reshaping the business of sports, from the growing role of AI in operations and decision-making to the rise of new ownership models, the convergence of sports with media and entertainment, and the evolution of venues into year-round platforms. Attendees will gain a practical view of where the industry is headed, which trends are most likely to drive value, and how media organizations can utilize these trends to position themselves to win in increasingly competitive landscape.