How top properties are using innovative technologies to improve game production and turn venues into destinations.

As venues evolve from places to watch games into fully immersive entertainment environments, technology is becoming central to how fans experience live sports. From next-generation production workflows to real-time personalization and immersive audiovisual design, leading stadiums and arenas are redefining what it means to attend a live event. This session brings together venue technology leaders and innovation partners to explore how advanced infrastructure, connectivity, and content strategies are transforming stadiums into year-round destinations for fans and creators alike.

This discussion will explore:

• How emerging technologies are enhancing live production, storytelling, and in-venue engagement
• The role of connectivity, data, and personalization in creating tailored fan journeys
• How next-gen audiovisual systems are enabling immersive, multi-sensory experiences
• Where collaboration between venues and technology partners is unlocking new operational efficiencies and revenue opportunities

About NAB

The NAB Show is the world’s leading conference for media, entertainment, and technology executives, bringing together senior leaders from broadcasters, streaming platforms, studios, and rights holders to shape the future of content and distribution. The show’s 2026 sports summit program will focus heavily on how live sports and premium content are evolving across global platforms, making this an ideal forum for a forward-looking discussion. This session is designed to convene decision-makers who are actively shaping the industry.