Creator-led content is increasingly taking the shape of premium programming, with original formats, sophisticated production, loyal fan bases and growing audiences across streaming, CTV and social. For creators with the right combination of ideas and audience connection, that opens the door to something bigger: building franchises with value well beyond any single platform or piece of content.

From Following to Franchise explores the business behind that opportunity: how creators and media companies develop original programming and IP, build distribution across platforms, and turn fan engagement into long-term commercial value. The conversation will also examine what makes creator-led programming attractive to advertisers and where brands can play a meaningful role as these franchises grow.