Speaker.

Christine Cotter
Managing Director & Head of Social Innovation
360i / dentsu
Christine is an award-winning marketing and communications executive and social media innovator who has spent almost two decades shaping how brands build relevance, community, and grow in culture.
Most recently as President of Social Innovation at Ogilvy, she led a 70+ person team building modern brands with social and influence at heart. Under her leadership Ogilvy’s social practice grew more than 200%, driven by a focus on integrated strategy, creative excellence, and measurable results.
Her work spans some of the world’s most recognized brands, including CeraVe, Dove, Mastercard, Google, The Coca-Cola Company, Miller Lite, and more. Her leadership has led to work that earned the industry’s top honors, including the Cannes Lions Grand Prix in Social & Influencer for work that redefined cultural storytelling at scale.
Christine’s expertise spans the full modern marketing ecosystem across paid, owned, earned, influencer, partnerships, and emerging technology. She is known for bringing these disciplines together into integrated programs that drive both cultural relevance and business results. Equally recognized for her visionary leadership and operational rigor, she has built and led high-performing teams grounded in collaboration, creativity, and accountability.
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