Delivering NextGen TV at scale requires both stronger coverage and smarter integration with broadband networks. This session brings together three practical advances shaping ATSC 3.0’s future: Single Frequency Networks (SFNs) as the blueprint for nationwide, resilient indoor and mobile reception; hybrid broadcast/OTT distribution models that optimize operating costs by balancing one-to-many delivery with unicast flexibility; and emerging ATSC 3.0 B2X interworking with the 5G Core to enable unified service discovery, shared metadata, and seamless transitions between broadcast and broadband. Together, these papers show how ATSC 3.0 can reach more viewers, more efficiently, everywhere.