As Senior Director of Advanced Technology and Head of Standards, Sangsu Kim drives innovation across mobile, connected TV, and broadcast platforms, delivering 30+ consumer-facing applications and integrating complex media systems for major broadcasters worldwide. Sangsu is active in organizations including CTA, ATSC, NABA, NAB, AWARN, and key technology partners, advancing hybrid broadcast-broadband ecosystems and scalable Broadcast-to-Everything (B2X) solutions. With over 25 years of experience, he focuses on aligning technology strategy with real-world deployments to accelerate the adoption and convergence of standards. Sangsu holds a Master’s degree in Computer Science.