NAB Show
Sponsor Asset Submission.
Submit Your Marketing Assets
Have a digital advertisement booked for NAB Show New York? Please review the file specifications before submitting asset files using the form below. If you have any questions or issues, please contact [email protected].
Digital Advertising Specifications
Unsure what items to submit for your NAB Show New York advertisements? Select your campaign type to review detailed asset specifications for each product.
Run of Site
Asset Checklist and Specifications
GIF, JPEG and PNG formats are accepted; files may not exceed 50K.
| Deliverables | Specifications |
|---|---|
| Homepage banner | 970 x 90 |
| Run of Site banner | 970 x 90 |
| Sidebar box | 300 x 250 |
| Vertical banner | 160 x 600 |
| Click-through URL | Click-through links to webpage of clients’ choice |
| Alt-text (optional) | Alt text is optional but recommended |
Changes, Cancellations and Creative Approval
- We highly encourage all content be focused on the sponsor’s presence at the show.
- GIF, JPEG and PNG formats are accepted
- Assets must not exceed 50K
- All creative assets must be received at least five business days prior to the launch of the campaign
- NAB reserves the right to reject any creative that does not follow our specifications and terms of agreement
Newsletter
Asset Checklist and Specifications
| Deliverables | Specifications |
|---|---|
| Article headline copy | 10-word maximum |
| Promotional copy | 50-word maximum |
| Click-through URL | Link directing visitors to your website |
| Company logo | PNG or SVG reverse color logo, vector format |
| Sidebar artwork | 300 x 250 |
Changes, Cancellations and Creative Approval
- Article MUST promote client’s presence at NAB Show New York
- GIF, JPEG and PNG formats are accepted
- Assets must not exceed 50K
- All creative assets must be received at least five business days prior to the launch of the campaign
- NAB reserves the right to reject any creative that does not follow our specifications and terms of agreement
Web Content
Asset Checklist and Specifications
| Deliverables | Specifications |
|---|---|
| Article headline copy | 25-word maximum |
| Article description copy | 25-50 words |
| Article body copy | 300-word maximum |
| Featured quote from article (optional) | Small excerpt from article |
| Company logo | PNG or SVG reverse color logo, vector format |
| Two article images | 300 x 250 |
Changes, Cancellations and Creative Approval
- All creative assets must be received at least five business days prior to the launch of the campaign.
- NAB reserves the right to reject any creative that does not follow our specifications and terms of agreement
Email Blast
Asset Checklist and Specifications
The total email should be comprised of 60% text and 40% imagery to ensure maximum delivery.
| Deliverables | Specifications |
|---|---|
| Graphics | Width is no larger than 600 px; no maximum height requirements. |
| Images | Files may not exceed 30K and should be hosted by the client; NAB will NOT host images. Smaller image sizes will help improve loading speeds. |
| .HTML or .txt file with full HTML | Email file size should not exceed 40K and should be sent as an HTML file or TXT with the full HTML code within it. NAB will not accept “ZIP” attachments containing multiple files for the email. |
| Subject line | 50 characters (recommended) |
| Company logo | PNG or SVG reverse color logo, vector format |
Changes, Cancellations and Creative Approval
- Content MUST promote client’s presence at NAB Show New York.
- GIF, JPEG and PNG formats are accepted.
- Assets must not exceed 50K.
- All creative assets must be received at least five business days prior to the launch of the campaign.
- NAB reserves the right to reject any creative that does not follow our specifications and terms of agreement.
Social Media
Asset Checklist and Specifications
| Deliverables | Specifications |
|---|---|
| X caption character count | 280 maximum, including URL |
| LinkedIn caption character count | 150 maximum, including URL |
| Graphic/image (optional) | 1200 x 628; must be in either JPEG or PNG format |
| Click-through URL | Links to a webpage of clients’ choice |
Changes, Cancellations and Creative Approval
- Content MUST promote client’s presence at NAB Show New York.
- In accordance with FCC regulations, sponsored content must be disclosed on NAB Show social channels. This can be disclosed by adding “ad,” “partner,” or “sponsored.”
- NAB Show reserves the right alter copy to align with our voice, as long as it does not alter content.
- All creative assets must be received at least five business days prior to the launch of the campaign.
- NAB reserves the right to reject any creative that does not follow our specifications and terms of agreement.
Digital Show Guide
Asset Checklist and Specifications
GIF, JPEG and PNG formats are accepted; files cannot exceed 50K.
| Deliverables | Specifications |
|---|---|
| Landscape banner* (up to two) | 970 × 90 |
| Vertical banner* | 160 × 600 |
| Sidebar box* | 300 × 250 |
| Click-through URL | Links to a webpage of clients’ choice |
| Company logo | High-resolution |
*All artwork should include a click-through URL and alt text.
Changes, Cancellations and Creative Approval
- All creative assets must be received at least five business days prior to the launch of the campaign.
- We highly encourage all content being focused on the sponsor’s presence at the show.
- NAB reserves the right to reject any creative that does not follow our specifications and terms of agreement.
Logos
Asset Checklist and Specifications
We recommend submitting your company’s entire logo suite to provide maximum flexibility with logo placement across all platforms.
- For digital usage, SVG files are ideal, but PNG files are also accepted.
- For print, please submit .EPS files in addition to PNG/SVG files.
- All logos should be high-resolution (300 PPI/DPI).
- Logos should include transparent backgrounds.