NAB Show
The Creator Story Starts Here.
Media Coverage Guide: Creator Economy
For journalists, editors and media covering creators, production and the business of content.
Use this guide to find the exhibitors, sessions and industry voices behind the technologies, trends and conversations changing how content is created, audiences are built and creative businesses grow.
Explore new production and post-production tools, the growing impact of AI, evolving creative workflows, and new approaches to reaching audiences and monetizing content.
It’s your starting point for finding the developments, perspectives and story opportunities worth covering at NAB Show New York.
Creator Technology Companies to Watch
See the companies advancing how content gets made, from cameras and production tools to AI-powered creative solutions, post-production and virtual production. Explore what they’re bringing to NAB Show New York and the innovations worth covering.
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Pre-Show Highlights: Tuesday, Oct. 20
9-10 a.m.
2D10-2D11
60 Premiere Tips in 60 Minutes: What YouTube Can’t Teach You
9-10 a.m.
2D12-2D13
Smarter Sound: Essential Gear, Software & AI for Video Productions
10:15-11:15 a.m.
2D10-2D11
Cinema 4D to After Effects: Faster 3D Motion Graphics Workflows
10:15-11:15 a.m.
2D12-2D13
Producing, Directing, and Editing Multi-Camera Productions
11:30 a.m.-12:30 p.m.
2D10-2D11
Mastering Color Correction and Grading in Premiere
11:30 a.m.-12:30 p.m.
2D12-2D13
Producing Documentary Video
2-3 p.m.
2D12-2D13
How to Build AI Tools Ethically & Efficiently
2-3 p.m.
2D10-2D11
NVIDIA NvRTX: Accelerating Production and Post
3:15-4:15 p.m.
2D12-2D13
Seamlessly Integrate 2D and 3D Elements using AI and After Effects
3:15-4:15 p.m.
2D10-2D11
The Future is Now: Navigating the Immersive Media Revolution
4:30-5:30 p.m.
2D12-2D13
Streamline Editing and AI tools in DaVinci Resolve
4:30-5:30 p.m.
2D10-2D11
The Age of Experience: Getting Started with Immersive Video
Day 1 Highlights: Wednesday, Oct. 21
9-10 a.m.
2D10-2D11
Advanced Vectors and Shape Layers Techniques in After Effects
9-10 a.m.
2D14-2D15
Location Scout Like a Pro: Smoother Productions from Better PrePro
9-10 a.m.
2D12-2D13
Privacy-First AI Tools: Local Tools You Can Use Today
10:15-11:15 a.m.
2D10-2D11
Better VFX, Faster Motion Graphics with Maxon Tools
10:15-11:15 a.m.
2D12-2D13
Is Generative AI Changing Cinema?
10:15-11:15 a.m.
2D14-2D15
Stay on Target: Project Management Essentials for Video Pros
10:30-11:30 a.m.
Concessions
First-Timer Welcome
11:30 a.m.-12:30 p.m.
2D14-2D15
Presented by Blackmagic Design: Nice Dissolve on Collaborative Remote Longform Post Production with DaVinci Resolve Studio
11:30 a.m.-12:30 p.m.
2D12-2D13
Reimagining Video Editing Workflows with AI Tools
11:30 a.m.-noon
Theater A
Stop Moving Files: How Adaptive Block Caching Changes Media Workflows
11:30 a.m.-12:30 p.m.
2D10-2D11
The Best Free Motion Graphics Workflows for Editors Autograph introduction
1-1:45 p.m.
3D01
Local Streaming Leaders on Winning Strategies
2-3 p.m.
2D14-2D15
Collaborating with Clients: Translating Vision into Video
2-3 p.m.
2D12-2D13
Rethinking VFX in the Age of Generative AI
2-3 p.m.
2D10-2D11
What Brands Want from Content Creators
3:15-4:15 p.m.
2D14-2D15
Building Branded Templates for Repeat Corporate Video Needs
3:15-4:15 p.m.
2D10-2D11
Simple Content, Captivating Stories: Crafting Brand Engagement through Narrative
3:15-4:15 p.m.
2D12-2D13
Where AI breaks and where is it reliable: A scorecard of AI tools
4-5 p.m.
Show Floor Party
Find the people who work in your world.
Audience-focused meetups across the show floor make it easy to connect around shared interests and professional experiences.
Meetup Locations
- TV & Broadcast | Theater D
- Production, Post & Corporate Enterprise | Concessions
- Creator Economy | Theater C
- Sports & Live Production | Theater A
- Students & Young Professionals | Career Fair
Day 2 Highlights: Thursday, Oct. 22
10:30-11:15 a.m.
Theater A
From Following to Franchise: Building the Next Generation of Creator-Led Entertainment
11:50 a.m.-12:20 p.m.
Theater B
When Everyone Can Create, What Wins?
Photos from NAB Show New York 2025
Explore photos from NAB Show New York 2025, capturing creators, production technology, hands-on demonstrations, industry conversations and more.
Explore More Media Coverage Guides
Covering more than one corner of the media landscape? Explore our other media coverage guides to find the exhibitors, sessions, industry voices and story opportunities most relevant to your coverage.
Media Coverage Guide: Technology
Track the technologies powering media and entertainment, including advances in AI, cloud, IP infrastructure, production, streaming and the workflows transforming how content gets made and delivered.
Media Coverage Guide: Broadcasting
Find the technologies, industry voices and storylines shaping the future of broadcast, from newsroom innovation and NextGen TV to infrastructure, distribution and evolving business models.