NAB Show
The Broadcast Story Starts Here.
Media Coverage Guide: Broadcasting
For journalists, editors and media covering the business and technology of broadcast.
Use this guide to find the exhibitors, sessions and industry voices behind the technologies, trends and conversations shaping where broadcast is headed next.
Explore new approaches to production, infrastructure and distribution, the growing role of AI and cloud-based workflows, and the innovations changing how broadcasters create, manage and deliver content.
It’s your starting point for finding the developments, perspectives and story opportunities worth covering at NAB Show New York.
Broadcast Companies to Watch
See the companies advancing broadcast technology and workflows, from production and infrastructure to AI, cloud, distribution and more. Explore what they’re bringing to NAB Show New York and the innovations worth covering.
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Day 1 Highlights: Wednesday, Oct. 21
9-9:30 a.m.
3D01
TV’s Watershed 2027: Rebooting Revenue Strategies With Streaming At The Center
9:30-9:45 a.m.
3D01
Local Media’s Next Revenue Growth Story
9:45-10:30 a.m.
3D01
Local TV Finance Leaders on New Frontiers
10:15-10:30 a.m.
Theater C
34th Radio Ink Radio Wayne Awards
10:30-11:30 a.m.
Concessions
First-Timer Welcome
10:30-11:10 a.m.
Theater A
Game On: The Power of Sports on Broadcast
10:30-11 a.m.
Theater C
How Gray Media Reimagined Local Broadcast for the Streaming Era
10:30-11 a.m.
Theater B
The Future of Media: AI, Broadcast Evolution & the Technology That Brings It All Together
10:45-11:15 a.m.
3D01
Connecting With Younger Consumers in the Omnimedia Landscape
11:15-11:45 a.m.
Theater C
Award-Winning Audio: Inside the 2026 NAB Marconi Podcast Finalists
11:15 a.m.-noon
3D01
Media Buyers And Sellers on 2027’s State of Play
noon-12:30 p.m.
Theater C
How a Record Setting Midterm Cycle is Reshaping Core Advertising
noon-12:30 p.m.
Theater D
The Sports Marketing Playbook
1-1:45 p.m.
3D01
Local Streaming Leaders on Winning Strategies
1:30-2:15 p.m.
Theater A
The Future of Sports Betting: Growth, Media & Responsibility
1:45-2 p.m.
3D01
Modern Measurement for Local: A Stable Foundation for a Cross-Platform Future
2-2:45 p.m.
3D01
AI Roadmaps for the TV Station Group
2:30-3 p.m.
Theater C
Real-World Newsroom Results: Highlights from NAB’s Google AI Training
2:30-3:15 p.m.
Theater A
The Great Media Reshuffling: Consolidation, Spin-Offs and the Battle for Scale
3-3:45 p.m.
3D01
Tech Futurists on Agility and Innovation
3:15-3:45 p.m.
Theater C
Building Tomorrow’s Broadcast Workflows Using NextGen TV
3:15-3:45 p.m.
Theater D
Investing in Sports Media Today
3:45-4 p.m.
3D01
PBS and LTN: Powering the Future of Public Media
3:30-4 p.m.
Theater A
Inside the Live Sports Economy with Jon Ledecky
4-4:30 p.m.
3D01
Firing Up the Future of Local TV Revenue
4-5 p.m.
Show Floor Party
Find the people who work in your world.
Audience-focused meetups across the show floor make it easy to connect around shared interests and professional experiences.
Meetup Locations
- TV & Broadcast | Theater D
- Production, Post & Corporate Enterprise | Concessions
- Creator Economy | Theater C
- Sports & Live Production | Theater A
- Students & Young Professionals | Career Fair
Day 2 Highlights: Thursday, Oct. 22
10:30-11 a.m.
Theater C
Seoul Search: Leveraging ATSC 3.0 and K-Culture to Unlock New Opportunities
11:30 a.m.-noon
Theater A
AI in the Newsroom
1-1:45 p.m.
Theater C
Providing a Personalized Playback Experience: What Customers Want and What’s Coming Next
2:45-3:15 p.m.
Theater A
Can AI Help Solve the Local News Crisis?
2:45-3:15 p.m.
Theater C
Streaming the Next Frontier with NASA+
3:30-4 p.m.
Theater C
Inside Paramount Skunk Works
Photos from NAB Show New York 2025
Explore photos from NAB Show New York 2025, capturing broadcast technology on the show floor, hands-on demonstrations, industry conversations and more.
Explore More Media Coverage Guides
Covering more than one corner of the media landscape? Explore our other media coverage guides to find the exhibitors, sessions, industry voices and story opportunities most relevant to your coverage.
Media Coverage Guide: Creator Economy
Explore the tools, trends and industry voices changing how content gets made, from AI and emerging production workflows to audience growth, creator-led entertainment and new business opportunities.
Media Coverage Guide: Technology
Track the technologies powering media and entertainment, including advances in AI, cloud, IP infrastructure, production, streaming and the workflows transforming how content gets made and delivered.