NAB Show

Media Coverage Guide: What’s New

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What’s New at the 2026 NAB Show

NAB Show offers a front-row view of the technologies, business models and creative strategies shaping the future of media. Key themes across the show include artificial intelligence, cloud virtualization, the creator economy, sports and streaming.

Programming and Content

Expanded to four-day Sports Summit, now open to all attendees, bringing together leagues, teams, broadcasters, streamers, venues and technology providers around rights, production, distribution and fan engagement
New track for Fortune 1000 companies and enterprise teams building in-house studios and using video for storytelling, communications and audience engagement
Expanded Business of Media & Entertainment program with The Ankler, now open to all attendees and moved to the show floor for greater access to executive-level conversations on media strategy, investment and monetization
Significantly expanded Creator Lab programming focused on creator techniques, AI, business strategy, monetization and audience development, reflecting the rise of creators as full-scale media businesses.

Content Creator VIP Program created by the NAB Show Creator Council to provide benefits that are important to content creators that include industry discounts, free two-year access to NAB Show, and unique opportunities to network, collaborate and learn how to elevate their craft.
Much stronger emphasis on AI, cloud workflows and media asset protection, with a major increase in AI-focused exhibitors, two dedicated AI Pavilions and hundreds of companies showcasing how AI is being used today across production, editing, localization, accessibility, personalization and monetization
Greater focus on how technologies work together in real-world environments, with programming that connects AI, cloud, IP workflows and distribution into practical, end-to-end use cases

New Show Floor and Experience

Creator Lab expansion in Central Hall, featuring a significantly larger footprint, expanded theater and classroom spaces, brand activations, creator studio to capture content and a dedicated Networking Lounge for creators and partners.
Reimagined TV & Radio HQ in Central Hall, with new programming and greater visibility and integration on the show floor.
Business of Media and Entertainment in West Hall, produced in partnership with The Ankler, these sessions now on the show floor gather Hollywood’s top dealmakers, executives and creative leaders to spotlight the dynamic intersection of storytelling, distribution and business strategy.

Enterprise Video Strategies, a new session track at the VideoNext Theater in West Hall explores how enterprises are adopting media and entertainment technologies to power storytelling, communications and engagement.
Completed Las Vegas Convention Center renovations, delivering a more modern, connected and intuitive campus with improved layout, lighting and attendee flow.
New and enhanced networking environments, including a Networking Lounge with curated meetups and happy hours, and an invite-only Executive Lounge for high-level meetings and conversations.

More prominent AI and Start-Up destinations, highlighting emerging technologies, new companies and applied innovation across the show floor including 2 AI Pavilions doubling the number of AI exhibitors over 2025.
Designed to support more intentional connection and business growth, making it easier to discover opportunities, meet the right people and build partnerships before and during the Show.

New Mobile App

Delivers tailored recommendations based on attendee interests
Simplifies navigation across the Las Vegas Convention Center campus
Allows users to favorite must-see exhibitors and sessions
Enhanced Networking & Discovery
Secure QR code contact exchange for seamless onsite networking
One-to-one attendee messaging to drive meaningful connections

get the app

50 Can’t-Miss Sessions

1. NAB Show Opening Session: “Survivor” at 50 + Jesse Collins Live
April 20 , 10 a.m. | N141 Main Stage

2. We Are Broadcasters
April 21, 10 a.m. | N141 Main Stage

3. Stand Up, Stand Out: JB Smoove and the Business of Being Funny
April 19, 5 p.m. | W1467 Media and Entertainment Theater

4. The Scary-Smart Business of Horror
April 19, 2:15 p.m. | W1467 Media and Entertainment Theater

5. Team Deakins: In Discussion – A CineCentral Feature Presentation
April 20, 1:30 p.m. | C6944 CineCentral Theater

6. The MS NOW Playbook: Building Community Across Platforms
April 20, 2:15 p.m. | N141 Main Stage

7. Who Controls the Pipe? Platform Distribution, Power, and the New Deal Economics
April 21, 2:30 p.m. | N141 Main Stage

8. The Cost of Bearing Witness: Journalist Safety in a Polarized America
April 21, 2 p.m. | W1467 Media and Entertainment Theater

9. Screen to Shelf: Fandom and the New Collectibles Economy
April 19, 4 p.m. | W1467 Media and Entertainment Theater

10. The Traffic Collapse Is Real—Now What? Life After Facebook, X & Google Referrals
April 21, 10:15 a.m. | W1467 Media and Entertainment Theater

11. NBC Sports Playbook: Rights, Partnerships, and What’s Next
April 19, 12:30 p.m. | N141 Main Stage

12. AI as Creator: Who Owns the Future of Hollywood?
April 19, 10:30 a.m. | W1467 Media and Entertainment Theater

13. Beyond the Game: Athletes as Creators, Investors and Media Builders
April 19, 1:30 p.m. | W3643 Sports Theater

14. Microdramas: The 60-Second Studio Surge
April 20, 1 p.m. | W1467 Media and Entertainment Theater

15. The Evolving Paradigm of Broadcast News
April 21, 3:45 p.m. | W1467 Media and Entertainment Theater

16. M&A in Media and Tech – Consolidation or Stalemate
April 21, 3 p.m. | W1467 Media and Entertainment Theater

17. Digital Video at Scale: Insights into Building the FOX One Video Streaming Platform
April 21, 3:15 p.m. | W211-W212

18. The Intelligence Layer: How AI Technology is Shaping the Future of Content Creation, Distribution and Experience
April 20, 2:45 p.m. | W209-W210

19. Inside YouTube’s Algorithm: 2026 Edition
April 19, 11:30 a.m. | C9226 Creator Lab Classroom

20. Streaming the World Cup at Scale: Delivering the World’s Biggest Event for a Massive Audience
April 20, 10:30 a.m. | W1467 Media and Entertainment Theater

21. WBD Keynote Fireside Chat: Engineering Streaming Platforms with Global Scale
April 21, 9:30 a.m. | W211-W212

22. The State of Sports Media: Rights, Reach & Revenue
April 19, 10:30 a.m. | W3643 Sports Theater

23. How Fortune 500 Brands Are Betting on Creators
April 19, 11:15 a.m. | C9226 Creator Lab Theater

24. Scaling Your Creator Business
April 19, 1:20 p.m. | C9226 Creator Lab Theater

25. The New Media Playbook for Creators
April 20, 10 a.m. | C9226 Creator Lab Theater

26. Millions of Fans, 7,000 AI Highlight Clips a Week: Inside the PGA TOUR’s Video Playbook
April 20, 10:45 a.m. | W209-W210

27. BritBox Keynote Fireside Chat: How North America Became British TV’s Biggest Opportunity
April 20, 9:30 a.m. | W211-W212

28. NBA League Pass: D2C Fan Engagement & The Future with AI
April 20, 9:45 a.m. | W3643 Sports Theater

29. Powering Intelligent Media: From AI Experimentation to Real‐World Impact
April 19, 10:30 a.m. | N141 Main Stage

30. The Augmented Studio: Supercharging Creativity with the Power of AI
April 21, 1 p.m. | N141 Main Stage

31. DAZN’s Delta Protocol: Why AI Will Replace Traditional Video Streaming & Personalization
April 20, 2 p.m. | W209-W210

32. Private Equity and the Future of Sports Ownership
April 20, 2 p.m. | W3643 Sports Theater

33. AI and Content’s Next Generation
April 19, 1 p.m. | W214-W215

34. Passion, Purpose, and Profit: How Specialty Streamers Win Loyal Audiences at Scale
April 21, 1:30 p.m. | W209-W210

35. Stadiums of the Future: Tech-Driven Venue Experiences
April 19, 11:30 a.m. | W3643 Sports Theater

36. NBA Broadcast Innovation — Then, Now, and What’s Next
April 21, 11:15 a.m. | W3643 Sports Theater

37. Maximizing the Sandbox Power of FAST
April 19, 3 p.m. | W214-W215

38. The Fan Experience Reimagined
April 21, 2 p.m. | W3643 Sports Theater

39. Putting the New Back in News
April 19, 4:15 p.m. | W214-W215

40. Modern & Modular: Content in Television’s Next Age
April 19, 10:45 a.m. | W214-W215

41. Fireside Chat: Orchestrating JioHotstar Traffic, Scaling a Video Workflow for 72 Million+ Concurrent Viewers
April 21, 2:45 p.m. | W211-W212

42. SMPTE VIBE: Pushing the Boundaries of Immersive Storytelling — Sphere Studios & the Big Sky Camera System
April 18, 10:40 a.m. | N259

43. AI-Driven Scene Intelligence: Redefining Content Discovery, Promo Workflows and Compliance
April 21, 10:15 a.m. | W211-W212

44. Broadcasting Beyond Earth: Building the Moon-to-Mars Streaming Tech Stack
April 19, 11:30 a.m. | N261

45. Creator Survival Guide: Contracts, Burnout & the Business of Building Content
April 21, 2 p.m. | C9226 Creator Lab Theater

46. NextGen TV and TV 3.0: A Global Conversation on the Future of Broadcasting
April 20, 1 p.m. | N254

47. The First Amendment and Press Freedom in Today’s Media Landscape
April 20, 11:30 a.m. | N254

48. Ask the FCC with Larry Walke
April 20, 3 p.m. | N254

49. AI at Scale: Transforming Post-Production with Dell, NVIDIA, and Adobe
April 18, 5:15 p.m. | N219-N222

50. Making Live Easy-How video conferencing and AI are transforming live production
April 19, 4:15 p.m. | W2457 VideoNext Theater