NAB Show
CineCentral
Hands-On Learning and Cinematic Innovation.
CineCentral served as a hands-on destination for attendees looking to build practical skills in cinematic storytelling, production techniques and the tools shaping today’s industry. This interactive space featured live demonstrations, expert-led training and immersive learning experiences for cinematographers, directors, camera operators and content creators.
Inside CineCentral 2026
In 2026, CineCentral focused on smarter, more efficient storytelling to create high-impact content with tighter budgets, shorter timelines, and delivery across multiple formats and platforms. Sessions were led by industry professionals, offering practical demonstrations of today’s leading cinematic tools and technologies.
Topics Included:
- Artificial intelligence
- Blocking and framing for 16×9 and 9×16
- Cinematic lighting on a budget
- Vertical production
CineCentral Open Houses:
New in 2026, CineCentral introduced a series of open house sessions designed to give attendees hands-on access to professional production tools and direct interaction with industry experts.
These sessions featured live demonstrations, collaborative discussions and behind-the-scenes insights into modern cinematic workflows. Featured sessions included:
2026 Sponsors
2026 Conference Speakers
Darren Frankel
Head of Film & Television
Adobe
Brad Hurndell
Engineer | Leader
IMMORTAL Camera Systems
Habib Zargarpour
Virtual Production Supervisor
USC School of Cinematic Arts
Bruce McCleery, ASC
Cinematographer
Mark Weingartner, ASC
Cinematographer
ICG IATSE Local 600
Michael Chambliss
Assistant Western Region Director
ICG IATSE Local 600
Brian Cesson
Senior Comms Engineer
Cine-Comm Inc.
Simon Jayes
Owner
Cine-Comm Inc.
Setareh Samandari, PhD
Director | Visual Effects Creator
Independent Professional
Enrique Del Rio
DIT | DP | Camera Operator
Independent Professional
Matthew Weintritt
Technical Field Marketing Specialist for Motion Picture
FUJIFILM North America Corporation
Michael Cioni
Founder
Strada
Anthony Bottini
Director of Media
Cirrus
Jeff Sengpiehl
Executive Technologist | Consultant
The Post Doctor
Michael Kammes
Senior Director of Innovation
Key Code Media
2026 Workshops and Theater Sessions
10:30 a.m. – 12:30 p.m.
C6944: CineCentral Theater
noon – 1 p.m.
C6944 CineCentral Lab 1
12:30 – 5:30 p.m.
C6944 CineCentral Lab 3
1 – 1:45 p.m.
C6944: CineCentral Theater
2 – 6 p.m.
C6944 CineCentral Lab 1
2:30 – 3:15 p.m.
C6944: CineCentral Theater
4 – 4:45 p.m.
C6944: CineCentral Theater
9:30 – 10:30 a.m.
C6944 CineCentral Lab 1
NAB SHOW CineCentral Meet & Greet
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