NAB Show
Exhibit or Sponsor: Sports.
Where Sports, Media and Technology Converge
April 4-7, 2027 | Las Vegas Convention Center
Sports is no longer just about the game. It’s about content, streaming, fan engagement, wagering, real-time analytics and immersive experiences powered by next-generation technology.
NAB Show brings together the professional sports leagues, teams, sportsbooks, broadcasters and technology leaders shaping this transformation. From live production and replay systems to streaming, sports betting integrations, remote workflows and audience engagement tools, attendees come to discover the solutions driving the future of sports entertainment.
Whether you’re optimizing operations, modernizing production or creating the next generation of fan experiences, this is where sports business gets done.
Why NAB Show
The entire industry shows up.
1.4K+
SPORTS attendees
NAB Show is a global stage.
146
countries in attendance
Media attention generates buzz.
900+
PRESS
Buyers come ready to spend.
78%
Net Buying Influence
*All figures are pre-audited and reflect registered attendees.
Dedicated Show Floor Areas
- The Sports Business Hub on the exhibit show floor is a central gathering place for sports solutions.
- The Sports Summit is four days of programming that spotlights sports industry leaders, open to all attendees.
NAB Show Brings Sports Buyers
- Media Directors
- Heads of Analytics
- Marketing Managers
- VPs Media Technology
- Heads of Video Production
- Broadcast Network Engineers
- Senior Media Engineers
- Vice Presidents Broadcasting
- Technical Engineers
- Producers
- Heads of Sports Licensing
Join Industry-Leading Companies and Sports Leagues and Teams at NAB Show
NAB Show sits at the intersection of sports, media and technology, making it the destination for companies looking to connect with one of the fastest-evolving audiences in the industry.
Companies Enabling Sports Broadcasting and Engagement
98
Collegiate Athletics and Universities
including…
28
Professional Leagues & Sports Organizations
including…
25
Venues, Stadiums and Event Locations
including…
What Sports Exhibitors Are Saying
“NAB Show is our one-stop shop for hitting all the major corporate players, all the major sports teams, all the broadcasters and more.”
— Joyce Bente, President and CEO,
Riedel Communications, Inc. Americas
“There is no show like this that brings together technology providers such as us, consultants, manufacturers and end users, especially.”
— Justo Gutierrez, Vice President of Sports Venues, Diversified
“A lot of companies release what’s new or what’s just about to come out the door. So going to NAB Show is a way to stay at the edge of where the industry is.”
— Niall Hendry, Vice President of AI Applications and Solutions, Stats Perform
Explore Exhibit and Sponsorship Opportunities
Go big. Get seen. Make noise. Your brand deserves a spotlight. At NAB Show, you can claim your space, own the moment and make sure every attendee knows your name (and your demo). From bold booth builds to can’t-miss sponsorships, smart lead-gen tools and creative ad placements, this is your chance to turn foot traffic into buzz, buzz into leads and leads into deals.
Exhibit Space
Showcase your brand on the show floor and connect with decision-makers actively seeking the latest solutions in media, entertainment and technology.
Meeting Space
Secure a private meeting space to host key conversations, build partnerships and close deals in a focused, professional environment.
Sponsorship and Advertising
Boost your brand’s visibility and influence with high-impact sponsorship and branding opportunities that put you front and center with decision-makers.
2027 Prospectus
Discover exhibit and sponsorship opportunities, including thought leadership, branding, online advertising and more.
2027 Floorplan
Explore the 2027 floor plan to understand the layout of the Las Vegas Convention Center and chart your next big move.
Have questions?
Have a question or concern? Not sure where to start? We’ll provide you with all the answers and support you need to make your experience a powerful one.