Over the next few days, our team will host tens of thousands of attendees in Las Vegas for the 2026 NAB Show. This is the culmination of months-long preparation to showcase the innovation driving our industry forward and to convene the brightest minds shaping the future of media and entertainment.

In Washington, we often debate the future of media in abstract terms. We talk about competition, innovation, public safety and the role of journalism. But at NAB Show, those dynamics are real and tangible.

It is where you see, in one place, how local television and radio stations are investing in the future while staying grounded in our mission to inform, protect and connect our communities. How content creators – from broadcast networks to major studios and individuals – are harnessing the power of new technologies. How Artificial Intelligence is being applied in real, practical ways across our industry, moving beyond theory into everyday use. And how media disruption is changing the way viewers access premier sporting events.

NAB Show will showcase the new technologies that will allow broadcasters to better connect with our audiences, build new partnerships and reimagine how we serve our communities in a rapidly changing media landscape. That includes new forms of digital engagement and collaboration with creators who are building audiences and expanding how content is produced and shared.

We will highlight the new tools that will enable the teams in our newsrooms and studios to work faster, surface insights and connect with audiences in more meaningful ways. At the same time, we will convene important conversations across our show floor and in session rooms about how these new technologies can enhance or undermine our trust and authenticity, areas where local broadcasters have long set the standard.

Our Sports Summit will explore what these changes mean for access, affordability and the shared experiences that bring communities together. Consumers want live sports on broadcast TV, and we must ensure the technology and level playing field to deliver it.

Our TV and Radio HQ will explore the new technologies that are the foundation for a modernized broadcast future with more resilient emergency communications, hyper-localized content and dynamic local journalism. We will highlight the innovations that are driving those enhanced features in the connected car and through the continued evolution, including the Broadcast Positioning System which will enable a novel nationwide backup to GPS.

There is also growing excitement around America 250. At NAB Show, station group and network leaders will share how they are telling our nation’s story through the voices of the communities they serve.

Throughout the week, broadcasters, content creators, producers, technologists and thought leaders will showcase the collaboration happening across the media landscape. We are building partnerships and preparing for what comes next. Because broadcasting is not just another business – it’s a public service, a lifeline, a trusted source of information and a cornerstone of our democracy.

What you see at NAB Show is an industry at an inflection point, but poised to embrace the new technologies that will ensure that our audiences continue to benefit from our unique services wherever, however and whenever they want to access them. These transformations must shape the policy debates we are having in Washington and across the country about the future of media, not the other way around.