As America approaches its 250th anniversary, broadcasters have a once-in-a-generation opportunity to lead a powerful national moment through local storytelling. Join industry leaders to explore practical strategies and creative ideas to engage audiences, strengthen advertiser partnerships and position your station at the center of this historic milestone. You’ll also be introduced to “Our American Story, Local Edition: A Guide for TV and Radio Stations” – an exclusive, customizable resource designed to help stations develop compelling on-air content, build meaningful community partnerships and create impactful promotions tied to the Semiquincentennial.
Speakers
Michelle LehmanExecutive Vice President of Public Affairs and Chief of StaffNational Association of BroadcastersModeratorVIEW BIO
Allen PowerPresident, Broadcast MediaSalem MediaSpeakerVIEW BIO
Maggie McCarthy BaxterVice President of ProgrammingNBCUniversal LocalSpeakerVIEW BIO
Ryan MooreSenior Vice President and Chief Revenue OfficerSinclair, Inc.SpeakerVIEW BIOWork with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.