NAB Show
NAB Show.
NAB Show is Here: What We’re Looking Forward To
The 2026 NAB Show kicks off tomorrow in Las Vegas, and we’re looking ahead to an unforgettable week where the media and entertainment industry come together to shape what’s next in storytelling.
From April 18–22 (exhibits open April 19), the Las Vegas Convention Center will transform into a hub of innovation across the Central, West and North Hall with more than 1,100 exhibitors—bringing together broadcasters, creators, technologists and industry leaders driving real change.
The industry has entered a new phase: execution over experimentation. AI is embedded in workflows, sports media economics are shifting in real time and creators are scaling into full-fledged businesses. The shift is reflected in attendance, with NAB Show reporting more than double the number of registered creators, influencers and podcasters this year, compared to 2025. NAB Show is where those changes come to life.
Here’s what we’re watching closely:
- A four-day Sports Summit, now open to all, uniting leagues, broadcasters and tech leaders around rights, production and fan engagement.
- A new enterprise track for Fortune 1000 companies building in-house studios and scaling video storytelling.
- An expanded Creator Lab, reflecting the rise of creators as full-scale media businesses, with more sessions, activations and a dedicated networking space
- A major push on AI and cloud, including two AI Pavilions and hundreds of exhibitors showcasing real-world applications across production, personalization and monetization
On the floor, expect a reimagined experience with new spaces, stronger networking opportunities and a fully upgraded convention center designed to help you move faster and connect smarter. To top it off, the new mobile app provides seamless opportunities to personalize your schedule and network with peers.
Come see it for yourself. This is where the future of media gets built.
P.S. If you haven’t registered yet, use the code EM153 for a FREE Show Floor Pass with 10% off discount on premium conference pass or all access pass!
Road to NAB Show: Opening Session Celebrates 50 Seasons of “Survivor”
Start your NAB Show experience with one of the biggest moments of the week.
Celebrate 50 seasons of “Survivor” as the groundbreaking series receives the NAB Spirit of Broadcasting Award. Hear from Jeff Probst live from Fiji and join fan favorite Cirie Fields as she accepts the honor on behalf of the show.
Then go inside the world’s biggest live broadcasts with Jesse Collins, the producer behind the GRAMMY Awards, Super Bowl Halftime Show and more. In conversation with Carolyn Giardina, Collins will break down how today’s most iconic live moments come together.
Three Things to Watch
- Leading up to the 2026 NAB Show, Evergent’s Chief Business Officer Sahil Dhar Hakim sat down for an Executive Viewpoint interview with NAB’s Latesa Hughes. Watch this interview as Hakim provides an in-depth preview of Evergent’s Sports Summit session, gives his analysis on emerging trends such as agentic AI and discusses Evergent’s latest product launches.
- Catch last year’s session as ElevenLabs showcases how AI-powered voice technology is reshaping storytelling, localization and content accessibility.
- Watch this discussion as creative leaders cover camera and lens choice, lighting and camera movement and other elements that go into establishing a high-grade, cinematic visual language.
Stay in the know. Catch the full NAB Show Signal on LinkedIn.
NAB Show Signal is a weekly pulse check on the ideas, people and breakthroughs reshaping media and entertainment.
Registration for the 2026 NAB Show is now open
Registration is Now Open for the 2026 NAB Show
With more scale, more innovation and more international reach than any other event in the content economy, NAB Show is the must-attend marketplace for media and entertainment.