Leading up to the 2026 NAB Show, Evergent’s Chief Business Officer Sahil Dhar Hakim sat down for an Executive Viewpoint interview with NAB’s Latesa Hughes. In this interview, Hakim provides an in-depth preview of Evergent’s Sports Summit session, gives his analysis on emerging trends such as agentic AI and discusses Evergent’s latest product launches.

Where to Find Evergent at NAB Show:

Attend Evergent’s Sports Summit session, “NBA League Pass: D2C Fan Engagement and The Future with AI,” where their founder and CEO, Vijay Sijja, joins Ken DeGennaro, EVP, Media Operations and Technology at the NBA on Monday, April 20 from 9:45 to 10:15 a.m.

Evergent will also be available to connect at their West Hall Meeting Room (W474MR).

About Evergent

Evergent, headquartered in Sunnyvale, CA, provides customer relationship management tools for global digital media, entertainment and telecommunications providers. With customers in more than 180 countries ranging from small businesses to Fortune 500 companies, Evergent creates flexible, user-friendly solutions that streamline CRM processes and maximize monetization efforts. Evergent is a leader in customer management and monetization for streaming and digital subscription companies.

For more information, visit www.evergent.com.