Joe Marino, CEO & Co-Founder, Ribeye Media

Joe Marino is CEO and co-founder of Ribeye Media, the local media operating system that more than 100 local TV stations, broadcasters and agencies run on.

Marino founded Ribeye in 2023 to fix a problem he had seen throughout his career: Local media depended on technology built for national buyers. That left disconnected workflows, limited transparency and revenue lost between systems. Ribeye connects the full commercial workflow, from prospecting to cash, so local sellers can see where revenue is won, delayed or missed.

At the center is Ribeye’s Commercial Intelligence. It learns each organization’s business rules, sales strategy and go-to-market approach, and then applies AI across a unified data layer. The result is that every proposal, plan and report reflects how that organization actually sells, and every seller has what they need to grow revenue. Ribeye is delivered as white-label technology with dedicated human support, so each organization can run it as its own.

Marino has more than 15 years of experience in media and ad tech, including senior commercial leadership in local-focused advertising technology. He also serves on the advisory board of BWG Strategy, a network of senior technology, media and telecom executives.