Production WHAT? As consumption of content in 9×16 expands, so does the skill of the storyteller require evolution. Current vertical programming is being driven by international markets leading the way with business models opening up new opportunities for content creators. This demands greater understanding and skills for storytelling in the vertical market. Participations will learn the shifts in skills needed to make this transition, how to drive viewership in shorter segments, requirements for shooting for vertical, gear required, and review of successful and unique distribution models. Hear from the content leaders and pioneers in vertical production. This workshop features director, Hisham Abed, cinematographer, Valentina Caniglia, ASC, cinematographer, Katie Eleneke, senior technical specialist & cinematographer, Matthew Irving, producer|director|DP|educator, Jem Schofield, and producer/director & cinematographer, Graham Ehlers Sheldon, and will be moderated by Micheal Bravin, Founder, The Digital Picture Company.