As content volume, speed, and personalization demands increase, organizations are reengineering their production pipelines to remove friction and redundancy. This panel focuses on how cloud-based production pipelines are being designed to streamline every stage of the process — from ingest and collaboration to versioning, approvals, and delivery.

We examine how modern workflows using shared cloud infrastructure, virtual studios, and intelligent asset management enable distributed teams to work in parallel rather than in sequence. By replacing CapEx-heavy systems with flexible, scalable pipelines, brands are reducing bottlenecks, improving visibility across production, and maintaining security and control while producing more content, faster.

Moderator: Lisa Watts, CEO, CREE8 Inc

Speakers:

Tigh Holmstrom, Product Solutions Architect, Netapp
Peter Hootman, Head of Production, Director, Intuit Credit Karma
Ron Tolentino, Strategic Advisor, Emerging Technology & Media (Former Dentsu) ProFlection Advisory

Location: VideoNext Theater