A seasoned leader in change management, Rich Zabel has effectively guided organizations through complex technical and business transitions, demonstrating a unique ability to navigate highly matrixed environments while preserving an entrepreneurial mindset and agility. With a robust background in sales leadership, Rich has consistently built and nurtured highly profitable, growth-oriented sales teams.

In the sports and live events industry, Rich has made a transformative impact by leading vendor teams responsible for groundbreaking innovations. He spearheaded the development of the NFL’s first non–tape-based replay system in standard definition, later refining the platform with expanded data integration and a transition to high definition. For the NBA, Rich led the vendor team that designed and implemented the HSAN all-arena and league headquarters connectivity system, enabling higher-quality video, audio, data, and timing exchange. This advancement fundamentally reshaped league workflows for archiving and replay systems, establishing a new standard for operational efficiency.

Rich is known for his expertise in the Media & Entertainment market, maintaining executive-level relationships that facilitate strategic partnerships and drive industry innovation. Bringing leadership capabilities that extend well beyond traditional sales management, Rich is dedicated to fostering growth and achieving excellence in all areas of his professional endeavors.