
Lisa Watts is CEO of CREE8, the award-winning “Studio in a Box” platform transforming how content teams get from idea to delivery. She leads with a sharp focus on two outcomes: velocity for creatives and control for the business.
CREE8 is built for content teams of all sizes, from brand and in-house marketing teams to film, TV, live events, and distributed post-production crews. It integrates with the software and production pipelines teams already use, reducing friction and eliminating disruptive workflow changes. That foundation also makes it easier to adopt emerging technologies fast, so teams can experiment, operationalize what works, and keep moving without losing momentum.
A veteran of Intel and Magic Leap and a member of the Television Academy, Lisa’s leadership is grounded in a belief that the best creative work happens when teams can execute at speed, and businesses can guide that speed with clarity and discipline.
Sessions
Sunday, April 19 | 11 – 11:45 a.m. | C2450: TV and Radio HQ Theater
Sunday, April 19 | 3 – 3:30 p.m. | W3643: Sports Theater
Monday, April 20 | 2 – 2:30 p.m. | C2450: TV and Radio HQ Theater
Tuesday, April 21 | 9:30 – 10:15 a.m. | W2457: VideoNext Theater
Tuesday, April 21 | 11:30 a.m. – noon | C9129R: Creator Lab Theater
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.