John Clark is the Chief Innovation Officer and Senior Vice President of Emerging Technology at the National Association of Broadcasters and leads NAB’s efforts to identify, develop and expand next-generation tools, partnerships and technologies that empower local broadcasters. Clark works with broadcast and technology companies across the media ecosystem and works to identify emerging trends that will shape the future of the industry.

He has a deep understanding of both broadcast operations and cutting-edge innovation.

Previously, Clark was Executive Director of the Reese News Lab in the Hussman School of Media and Journalism at the University of North Carolina, where he taught media innovation and entrepreneurship.

Prior to UNC, Clark was the general manager of WRAL.com, one of the nation’s most successful local news websites.

He has earned patents for delivering geographically restricted content over the Internet and was a winner of the Knight News Challenge, UNC’s Harvey Award for commitment to innovation, and a Knight Prototype Grant.

John is a native of Townsville, N.C., and earned a B.A. in Mass Communication from Campbell University as well as an M.B.A. from Campbell University’s Lundy-Fetterman School of Business.